Second Rotation Introduces Safest and Easiest Destination on Web for Selling Consumer Electronics and Gadgets

Online Exchange Gives Consumers Hassle-Free Way to "Sell It Now" Instantly for a Variety of Pre-Owned Gadgets

Second Rotation today formally introduced its online exchange dedicated to giving individual consumers an easy way to sell pre-owned lifestyle goods on the Web. With an initial focus on consumer electronics - including digital cameras, camcorders, cell phones, GPS systems and MP3 players - Second Rotation eliminates the hurdles of selling items online by offering consumers a service that meets their desire to "sell it now"� and quickly turn their items into cash. The company is also announcing that the Second Rotation service will include an automated shipping capability provided through DHL, the global market leader in international express, overland transport and air freight. "There are services that allow consumers to sell gadgets online but they require time, risk and are really designed for professional sellers and retailers who possess an expertise in moving large amounts of items over the Web. As a result, many consumers are discouraged from the selling process," said Rousseau Aurelien, founder and CEO of Second Rotation. "By offering a "Sell it Now" functionality as easy as the buying models currently in place, we ensure that old items are not tossed into the trash, but recycled back into the "gadget-user community" where the seller can use the proceeds to upgrade to the latest and greatest." The Second Rotation service is powered by a series of processes and technologies designed to ensure a seamless selling experience. Key features include: * Trade in Manager: Second Rotation is not limited to a narrow category of items, instead focusing on a wide array of consumer electronics products. Through the Second Rotation Trade in Manager, consumers can quickly search the site to determine if the product they are looking to sell is available for trade-in. Next they can move to the pricing process, completely side-stepping the need to write out product descriptions and upload images to the site * Dynamic Pricing Calculator: The patent-pending calculator houses the trade-in values for lifestyle goods, all based on near “real time” market pricing data. Unlike competing services, Second Rotation gives a guaranteed value for items looking to be sold before the sale process begins, eliminating the need for people to determine the fair market value and removing the prolonged inquiry response process. Consumers simply enter the product model and the calculator does the rest, after which they can decide whether or not they prefer to move forward * Ship It: Through DHL, which serves 120,000 destinations worldwide, Second Rotation removes yet another stumbling block of other services by making it easy to get the item out of the consumers’ hands. Using Second Rotation, DHL comes to your home or office to pick up the item, a service which is offered for free * Cash It In: Once Second Rotation has the product in hand they validate and confirm the trade-in value and following inspection issue payment via check or PayPal, removing any potential incidents of online fraud, all while ensuring near instant liquidity In the future the company will also be offering its turnkey solution for leading retailers. Through these relationships Second Rotation will give consumers further convenience and an opportunity to obtain instant liquidity on their items by visiting stores in their local area. "The explosive growth of online marketplaces has created opportunities for new business models - capped by this most recent arrival - the online trade-in model," said Joe Pucciarelli, Program Director, Technology Financing and Management Strategies at IDC, a leading global provider of market intelligence and advisory services. "Second Rotation has identified a rapidly growing, underserved market that impacts consumers, retailers and the broader environment through a service model that enables new market channels bringing liquidity and value to used personal electronics."

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