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GAZELLE TEAMS UP WITH STANDUP FOR KIDS TO HELP HOMELESS CHILDREN
Gazelle Serves as Fundraising Platform for Charities, Foundations and Schools
Gazelle (www.gazelle.com), the online service that offers a fast, safe and practical way to sell or responsibly recycle unwanted electronics, today announced a partnership with StandUp For Kids (www.gazelle.com/standupforkids) as its featured charity during this holiday season. Not surprisingly, this year charitable donations are down in comparison to 2007. In fact, 35 percent of charities have reported significant declines according to the annual GuideStar Nonprofit Survey. However, Gazelle provides an economical way for individuals to help their favorite charities such as StandUp For Kids, even when money is tight. By simply selling their unwanted gadgets such as laptops, MP3 players and cell phones to Gazelle, supporters can donate the money they earn directly to the cause of their choice.
Founded in 1990 by Rick Koca, a retired naval officer, StandUp For Kids aims to seek out and assist the 1.5 million homeless children across the U.S. that are living on the streets. Serving more than 1,000 kids a week across 35 cities in 20 states, this national non-profit organization – which greatly depends on charitable donations to support their mission of helping children in need, is utilizing Gazelle as a fundraising platform. During the months of December and January, StandUp For Kids is encouraging its supporters to clean out their closets and drawers to turn their electronics into cash. On average, Gazelle users can earn approximately $115 by selling their unwanted gadgets, which if donated, translates into more than a week’s worth of meals for a child in need.
“We understand that monetary donations can be difficult to make especially during an economic downturn, which is why we decided to ask people to support StandUp For Kids through Gazelle rather than their wallets,” says Keith Sanders, national director of corporate development. “It is estimated that one out of every seven kids will run away by the age of 18. The money that our supporters can donate through Gazelle, will be used to provide hot meals, clothing, counseling and many more much needed services for our kids, as well as allow StandUp For Kids to start new programs in other cities.”
Gazelle offers a supplemental way for non-profits to fundraise without impacting consumer’s pocketbooks or businesses’ bottom line. Through Gazelle, charities, foundations and schools are empowered to offer their supporters a win-win opportunity to earn money for their organization by encouraging them to use Gazelle. This not only provides them with the benefit of helping a cause they care about, but also fosters an environmentally-conscious approach to preventing eWaste.
“StandUp For Kids addresses so many important issues—hunger, homelessness and education. We were compelled by their mission and are proud to help a great cause by providing a fast and easy way for individuals to help homeless at-risk children,” said Israel Ganot, president and CEO of Second Rotation, the company behind Gazelle. “We envision Gazelle becoming an important fundraising tool for charities and schools – and we’re committed to simplifying this process so that more time and focus can be spent on causes such as StandUp For Kids.”
To learn more about StandUp For Kids and how consumers can make a donation with their unwanted gadgets, please visit http://www.gazelle.com/standupforkids.
ABOUT GAZELLE: Gazelle (www.gazelle.com), a service of Second Rotation, Inc, is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Second Rotation is led by a group of consumer Internet veterans from companies like eBay, BuyerZone and Fairmarket and is backed by venture capital firms Venrock Associates and RockPort Capital Partners.
PRESS CONTACTS: Colleen Wickwire SHIFT Communications | (415) 591-8414 | cwickwire@shiftcomm.com