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Gazelle Launches Technology for Tots Fundraising Campaign with SHARED Inc
Innovative Online Donation Platform To Raise Money for Orphans in Lesotho
BOSTON – August 10, 2009 – In an effort to improve the lives of orphans with AIDS who reside in Lesotho, Africa, SHARED, Inc., a not-for-profit organization dedicated to improving global health by increasing access for the world's poorest people to medicine, medical supplies, medical equipment and community gardens, is today launching the “Technology for Tots” fundraising campaign. The campaign will employ Gazelle for Good for the drive’s fundraising efforts, an innovative online tool developed by Gazelle (www.gazelle.com), the nation’s largest online consumer electronics reCommerce service.
Instead of asking for cash, SHARED, with the help of Gazelle for Good, will raise funds by asking individuals to donate their used consumer electronics on http://shared.gazelle.com/. More than 20 categories of electronics will be accepted including laptops, MP3 players and cell phones. Gazelle will match all donations by five percent. The fundraising drive will take place online from August 10-24, 2009. Donations can also be made in person at a special event at SHARED’s office on August 17 from 5:30-7:00 PM at 1018 Beacon Street in Brookline, Massachusetts or at local businesses including XX.
“Working in partnership with private and public organizations as well as individuals, SHARED is always looking for new and creative ways to raise funds to support our mission,” said Elizabeth Ziemba, President, SHARED, Inc. “So many potential donors have unused gadgets collecting dust in closets and drawers. Through the ‘Technology for Tots’ campaign, they can make special use of those unused items and help provide the resources necessary to improve global health.”
“When we launched Gazelle for Good in May 2009 we wanted to create a unique platform for nonprofit organizations and individual fundraisers to raise money and access a broad base of donors,” said Israel Ganot, Chief Executive Officer, Gazelle. “This is exactly the way we hoped organizations would use our platform and our work with SHARED is one of more than 150 examples of ongoing fundraising campaigns that support a number of nonprofit organizations throughout the country. We feel privileged to have been chosen by SHARED to help them reach their fundraising goals.”