Second Rotation Powers New Exchange for Leading Retailer Car Toys – Lets Consumers Trade In Pre-Owned Mobile Electronics

Mobile Electronics Retailer Lets Customers Tap Into the Remaining Value of Lifestyle Goods and Embrace Environmentally Responsible Disposal When Buying the Latest and Greatest

Second Rotation, the safest and easiest destination on the Web for selling consumer electronics and gadgets, today announced a partnership with Car Toys Inc. A leading national mobile electronics retailer, Car Toys has launched its own branded Second Rotation online exchange (SecondRotation.com/CarToys). The site gives consumers the opportunity to trade in pre-owned lifestyle goods such as cell phones, GPS devices and digital cameras that have been collecting dust or previously fast-tracked for the trash and use their remaining value toward the purchase of a new item. 'Car Toys customers are technology lovers who are always on the hunt to upgrade from their current gadget to the latest model. This is where Second Rotation delivers,' said Kyle Brehm of CarToys. 'Through this partnership, we give customers an online exchange that allows them to trade-in their old gadget and put that money toward their purchase of the newer item, be it a GPS device or the latest cell phone. In doing so we help technology lovers feed their hunger and more importantly ensure that the old items stay in circulation instead of being tossed into the trash.' Launched in 1987 and named 'Retailer of the Year" for 14 years running by Audio/Video Magazine, Car Toys has built its business on offering and delivering the widest selection, top expert advice and outstanding customer service. Currently the retailer focuses on several categories of items including car audio, car security, in-car theatre, GPS navigation, satellite radio and mobile phone devices. Today Car Toys operates in 52 locations throughout Washington, Oregon, Colorado and Texas, at Kiosks, in over 360 Costco warehouse locations in the U.S. as well as through its online retail site. 'A key to Car Toys success has been its dedication to combining top-notch service and the widest selection of mobile electronics devices available,' said Rousseau Aurelien, founder and CEO of Second Rotation. 'By incorporating the online trade-in model into its current Web site, the retailer adds a key new flavor to its offering, letting customers take unwanted electronics and convert them from eco-liability into cash for their purchase of the new hot gadget. It's a win-win for everybody.' The Second Rotation service is powered by a series of processes and technologies designed to ensure a seamless selling experience. The service's initial focus is on consumer electronics items, including digital cameras, camcorders, cell phones, GPS systems and MP3 players. Key features powering the Second Rotation service include a the Trade-in Manager, a dynamic pricing calculator, an end-to-end Ship It capability as well as Cash it in, which ensures near instant liquidity.

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