One of the “best” problems all of us that frequent the internet have is that there is just so much out there. At first, we stared at all the new and fancy pages in amazement, but now that we have become accustomed to using the Internet and search engines several times per day in our personal and professional lives, a new, more tailored focus has arisen: one where you are automatically sent or shown content that you may enjoy. You can stay on top of the most recent content on the topics, like sports, technology, or global news, without having to go to multiple websites each day hoping to stumble across an article that will pique your interest.
Because we are constantly inundated with information, we don’t want to receive any more emails than we have to, nor do we want to have to visit multiple websites just to get a sense of what is going on in the world and within our industries. Recently, a few developers have recognized this shift towards personalized, curated content and have created services that apply your browsing and search history to generate a list of recent blog posts and news stories in which the you may be interested.
One such service is Lumi, which was developed by the founders of Last.fm, according to The Next Web. After CBS Interactive paid Felix Miller and Martin Stiksel $280 million in the 2007 acquisition of Last.fm, the partners took a few years off before beginning to develop their next project. The time off resulted in the idea for Lumi, which imports your browser history, makes it anonymous, then automatically pulls in published content that it thinks you will like.
To set up Lumi, you sign up using an email address or your Twitter profile and then simply install a plug-in into your browser. The plug-in helps Lumi poll your search history to begin identifying key areas of interest in just a few minutes. Once Lumi has finished calculating, it displays content suggestions, automatically updating with new content on your home screen. Besides allowing Lumi to monitor your search history, you can also use Lumi’s button plug-in to save pages as you are browsing.
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Another content discovery engine, Scoopinion, also provides customized content suggestions, but instead of displaying results through a your profile, Scoopinion provides content through weekly emails, the frequency of which you can decide. Scoopinion also requires a browser plug-in but doesn’t import your past history. Instead, it tracks what articles and content you read, and then its digest emails suggest several content pieces you may find interesting. According to the Huffington Post, the plug-in also monitors how long you spend reading the content in order to gauge your interest level.
Lumi and Scoopinion appear to be leading the way in a new direction for search engines. These customized content discovery engines will most likely continue to grow in popularity as you begin to crave a more personalized online experience.
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