Apple has unleashed a colorful new collection of iPhones this time around. Colors are nothing new for Apple (whose iMac G3 was released in fourteen different colors). However, it is the first time the iPhone has strayed outside the constraints of black and white. So, are the rainbow-inspired hues a hit or a miss?

iPhone 5S

Apple’s new flagship iPhone now comes in three colors: silver, gold, and space gray aluminum casing overlay the classic white and black hues.

Although the gold color wasn’t originally well received by reviewers (such as this review from PocketNow), it’s a hit with consumers. According to Mashable, Apple is already in the process of producing more gold iPhones to meet the high demand. The gold iPhone features a metallic gold trim, with a subtle silver tint. It’s actually quite an elegant effect.

Apple has also launched a line of leather cases to go along with the iPhone 5s in six classy colors (brown, beige, black, yellow, blue, and red. The leather covers the on/off switch and the volume button on the side of the device. The case is lined with a soft microfiber. It’s beautifully designed, chic, and sophisticated.

iPhone 5c

The iPhone 5c, the budget version of the iPhone, is the first iPhone to be offered in bright colors. The iPhone 5c comes in five colors: pink, green, blue, yellow, and white. The bright colors mimic the colors of the newly redesigned operating system — iOS 7. The device also comes with special wallpaper that matches the color of the device.

The iPhone 5c is also the first iPhone to feature a plastic exterior. According to a video released by Apple, “The iPhone 5c is beautifully, unapologetically plastic.” The iPhone 5c comes in a single-piece polycarbonate case made completely out of recycled materials. Though Apple has taken a lot of flak for releasing a plastic iPhone, it appears to be extremely well manufactured. While the 5c doesn’t offer much more than the iPhone 5 in terms of specs, the colors could attract those who don’t already have an iPhone 5.

As with the 5s, Apple has a line of cases that go along with the 5c. These are sold in the same five colors (pink, green, blue, yellow, and white) and are meant to be purchased in a contrasting color of the phone itslef. They feature see-through holes on the back of the case, which exposes the color of the phone underneath. They’re fun, plucky, and could definitely be a selling point for the multicolored 5c.

The new colors of the iPhone appear to be anything but ugly. The colors of the iPhone 5s are refined, elegant, and classy. The iPhone 5c offers some fun, bright colors for iPhone newbies. These two new devices appear to offer the best of both worlds. However, it remains to be seen how sales with play out.

Image courtesy of Flickr


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