Apple is again gaining ground in the mobile market, increasing its smartphone market share to 40.6 percent in the third quarter of this year. Research firm comScore recently published a set of statistics on the top five mobile device manufacturers, which shows that Apple’s hold on the market is substantial and increasing — the company’s market share grew 0.7 percent between June and September.

The Share of the Spoils

According to staff at the Apple Insider, comScore says the lion’s share of smartphone subscribers goes to two entities. Both Apple and Samsung are battling for customers, and statistics show that Apple has a substantial edge over its main rival. Samsung is used by 24.9 percent of device owners, compared to Apple’s 40.6. However, Samsung is not doing poorly by any measure—the rival’s gain from June to September was 1.2 percent, 0.5 percentage points greater than Apple’s gain this quarter.

Despite this discrepancy in market share gain, the two leaders have a substantial advantage over the other three main competitors. Apple Insider notes that HTC, Motorola, and LG each have a smartphone market share of 7.1 percent, 6.8 percent, and 6.6 percent, respectively. More telling may be the point change, with HTC dropping 1.4 percent and Motorola dropping 0.4 percent since September. LG held steady.

It is important to note that gains for Apple come at the expense of losses for some other manufacturers. Yes, Apple gained 0.7 percent, but HTC and Motorola lost a total of 1.8 percent of the market. The stronghold of the top two goes both ways; they gain while others drop.

Operating systems must also be considered when mentioning market share. Indeed, comScore shows that Apple can also report gains in its iOS platform, which is used on both smartphones and tablets. Apple Insider notes that the percentage of U.S. iOS users increased 0.7 percent from June to September. That gain comes as a 0.2 percent loss for Android and 0.6 percent loss for BlackBerry were recorded. Microsoft’s mobile OS also gained this quarter, while Symbian remained level.

Recruiting Help

Interested parties should not be surprised that Apple is recruiting additional design manufacturers to help meet the demand for its products. All Things Digital says the company will be working with Wistron, an original device manufacturer, to help build iPhones for the upcoming holiday season and beyond. It is unclear at this time whether or not Wistron will build iPhone 5s models, 5c models, or both.

Additionally, All Things Digital learned, Apple has also contracted Compal Communications, another original device manufacturer, to build iPad minis next year. It appears Apple expects to keep growing in both the smartphone and tablet market in the foreseeable future.

Impact on Consumers

The relationship between Apple and its customers is circular: the more products customers buy, the more profit Apple has to invest in research and development. The latest statistics show that buyers are not backing away from the brand, and as a reward they are finding new devices lighter, thinner, and easier on battery life.

Is there a new Apple product on the shelves that you are looking forward to buying? Is it the hardware or software that most draws you to the company?

Image courtesy of Wikimedia Commons


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