Mac enthusiasts will have to wait until April before they can get their hands on the new Mac Pro.
The highly anticipated Apple desktop went on sale in December with the promise that early buyers could look forward to shipping dates scheduled as early as December 30. However, just like the distribution problems Apple faced with the iMac at the end of 2012, the demand for the Mac Pro appears to have exceeded its production rate. With shipping dates already delayed several times, buyers can now expect to wait until April—and perhaps beyond—to receive their new computers, and it seems like Apple’s “Made in the U.S.A.” marketing campaign may have something to do with it.
A Lone Factory
Apple has branded the Mac Pro with a “Made in the U.S.A.” label, one they back up by assuring the public that the new desktop will exclusively be assembled in a special production facility located in Texas. While a great marketing strategy, this limits the production rate, which may be a reason why Apple can’t keep pace with customer demand. Though the first buyers have received their desktops, today’s customers are now receiving ship dates scheduled well into April—and that isn’t exclusive to North American buyers.
Last year, the previous Mac Pro model was banned in Europe because it failed to comply with electrical regulations, according to CNET. Apparently, “the ports and fans didn’t pass muster with a new safety amendment that went into effect at the time,” but that is no longer the case with the redesigned Mac Pro. The new iteration has passed all design regulations and has been on sale in Europe since January, and CNET reports that some of those orders have already been shipped and received by customers. With Europe joining the consumer base alongside China and Japan, one factory may not be able to supply all orders in a reasonable amount of time—each of these markets having also seen their shipping dates postponed.
Both the $2,999 quad-core model and the $3,999 six-core model are affected by this postponement, and though the newest orders are now scheduled to ship in April, there is no telling whether increased sales will push shipping back even further for future buyers. While not necessarily a repeat of the issues Apple had with the iMac late last year, there are certainly some kinks that the company could have worked out had the initial release been postponed.
Do you think Apple should have waited longer to build a surplus of Mac Pros before releasing them for sale?
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