Messaging apps are one of the most used features of mobile phones today. Many people choose messaging over phone calls or other forms of communication because they find it easier and more efficient to do so. Because of this, many external “add-on” messaging apps are becoming major competitors to the native text feature that comes with most cell phones. These apps, which include WhatsApp and Brosix, boast millions of active users each day.
While mobile messaging is very popular with users aged 12-30, all age groups are represented across each different mobile messaging application. While teenagers may be using these apps to talk to their friends, adult professionals may be using them for social and business communications. Many office workplaces recommend using an instant messenger application to talk to coworkers and to communicate with colleagues about projects while out of the office. But whatever the reason, from productivity to staying in touch with friends, mobile messaging is an overwhelming force that can’t be ignored.
This powerful presence has brought about several new opportunities for these applications in the mobile space, including advertising, partnerships, and more, according to Business Insider, which mentions their extensive study on the Mobile Industry and how it is shaping the way we communicate and use mobile technology in our daily lives.
The most popular messaging apps already include advertisements and brand partnerships as part of their monetization strategy. Some users pay a fee to use a certain app, while others consent to receiving pop-up and banner advertisements and sponsored messages from companies. Because these apps have such a large population of users looking to communicate digitally, there is a wide market of companies that could have successful potential advertising campaigns within them.
In other countries outside of the U.S., including those in Africa, Asia, and the Middle East, many phone manufacturers have been open to exploring partnerships with popular mobile communication applications to allow for messaging across multiple phone operating systems. This might include preloading all new phones with the apps in exchange for a fee or advertising.
When it comes to the success of mobile messaging applications, it’s all about ease of communication. Users just want to talk to their friends, family, and loved ones in an easy way that is fast and affordable. While the monetization strategies of these types of applications will continue to develop, one thing is clear: texting and chat apps are here to stay.