From cars to fashion to gadgets, it’s no secret that we live in an upgrade culture in which the “latest and greatest” gets old really fast. Regardless of whether or not what we own is still useful, if there’s a newer, shinier model available, we can’t wait to reach for our wallet.

At Gazelle, we’ve built a business around this culture. When we launched, we established the category of reCommerce in order to give new life to perfectly useful and valuable consumer electronics that are no longer wanted by the original owner.  Our goal, above all else, was to reward people for approaching consumption in a smart responsible way and to put technology in the hands of people who can’t afford the newest and shiniest.

Since we launched in July of 2008, we’ve paid out more than $100 million to consumers for their unwanted gadgets.  That’s $100 million back into the U.S. economy via the pockets of our customers.

Our business allows everyone to win.  The consumer gets cash for something they no longer want and can use the proceeds to offset the cost of a new device, or use it to buy something else.  Someone else, often in a far-flung location, gets a high-end gadget that without reCommerce they might not be able to afford.  Gazelle wins because we’re in the business of buying and re-selling high-end consumer electronics and, because of the seemingly insatiable demand around the world for used gadgets, we’re able to make a tidy profit.  And finally, the environment wins, because we’ve kept one more gadget out of a landfill.

Today, it thrills me to give back a little more – actually, a lot more.  Building on the “everyone wins” concept, we’re going to give consumers not just the opportunity to get cash for their unwanted devices but the chance to win $1 million. In our “Become a Gazellionaire” sweepstakes, one lucky winner will take home $1 million.

Why are we doing this?  We’re doing it because we want everyone to know that there is value in unwanted devices.  reCommerce is no doubt catching on at a rapid rate.  Just a year ago, only about
11 percent of Americans had traded in an unwanted gadget.  Our recent research shows that number has jumped to 23 percent but a shocking 44 percent of Americans still put even their discarded smartphones in a drawer.  We’re pretty sure that if everyone knew that they could get $100, $200 or sometimes more than $300 for that phone, they would quickly rush to the drawer and sell it.  Especially if they knew how safe, fast and easy it is to get cash for their unwanted devices.

So, open up those drawers and sell us your unwanted iPhone, smartphone, laptop or tablet and we’ll send you cash fast.  And better yet, sell it today and you will be automatically entered for a chance to win $1 million.  Tell your friends, for additional entries.  Full details of the Become a Gazellionaire sweepstakes including official rules are available at

NO PURCHASE NECESSARY. The Become a Gazellionaire Sweepstakes started today, September 9, 2013 and ends on December 31, 2013 at 11:59:59 p.m. ET. See Official Rules for registration, entry details, including how to enter without a transaction, odds of winning, etc. Open only to legal residents of the 50 US/DC, 18 years or older at time of entry. Void in PR and where prohibited or restricted by law. Sponsor:  Gazelle, Inc.




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