This week’s Apple rumors and news details the company’s soaring brand worth, and rumors of a hot new product begin to gain traction.

Top News and Rumors This Week

EFI Update Clears up MacBook Issues

According to MacRumors, Apple users having trouble with their 13-inch Retina MacBook Pro keyboards and touchpads can breathe a little easier. Some users were seeing their computers freeze and stop functioning, but an Apple EFI update this week will help firmware on the MacBook better communicate with the iOS operating system. Users have experienced this problem since the rollout of new MacBooks on October 22.

Forbes Says Apple Is World’s Most Valuable Brand

Forbes has named Apple the most valuable brand in the world for the third year in a row. The company is now worth $104.3 billion, up 20 percent on its 2012 value. Forbes notes that the company is worth almost twice as much as any other brand, on the back of remarkable sales: Apple sold 33.8 million iPhones, 14.1 million iPads, and 4.6 million Macs in Q3. Despite company stock dropping from a record high in September last year, Apple has been climbing back up the charts by defining how products look and feel, not just how they work.

Repair an iPhone 5s/5c at Apple Stores

The L.A. Times reported that trained Apple Store employees will soon have the ability to repair a user’s damaged iPhone 5s and 5c. Previously, Apple employees were only able to repair the iPhone 5 in house. Now, however, trained employees are receiving machinery and replacement parts so they can work on the new models. Employees will be able to make repairs to screens, batteries, motors, cameras, and speakers. The fingerprint scanner on the 5s will not be repairable at Apple Stores, though, because of their unique nature.

A New 13-inch iPad?

Gazelle recently reported a rumor that Apple may be working on a 12.9-inch iPad, expected to reach consumers in March of 2014. The new iPad Air has a screen that measures 9.7-inches, which is probably big enough for most consumers, but a larger screen allows users to use the tablet as more of a complete laptop replacement.

Chinese tech site PadNews has joined the chorus, reporting that the 12.9-inch iPad is on the way. The Wall Street Journal and Macotakara have both previously said a larger iPad would soon come to life. It’s very soon after the latest iPad release, so these Apple rumors should be taken with a grain of salt. But as we’ve seen in the past, there is often truth to these early rumors, so Apple fans will be keen to learn more over the coming months.

Image courtesy of Wikimedia Commons




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