{"id":1104,"date":"2013-07-02T08:30:39","date_gmt":"2013-07-02T15:30:39","guid":{"rendered":"http:\/\/www.gazelle.com\/thehorn\/?p=1104"},"modified":"2024-03-06T14:43:11","modified_gmt":"2024-03-06T22:43:11","slug":"owning-a-smartphone-gadgets-take-back-seat-this-summer","status":"publish","type":"post","link":"https:\/\/www.gazelle.com\/thehorn\/2013\/07\/02\/owning-a-smartphone-gadgets-take-back-seat-this-summer\/","title":{"rendered":"Owning A Smartphone: Gadgets Take Back Seat This Summer"},"content":{"rendered":"<p dir=\"ltr\" id=\"docs-internal-guid-4099f758-8b3c-4146-0184-ffd1330905d1\">Over the first half of 2013, it seemed like almost every carrier made a big announcement: Verizon and AT&amp;T announced the expansion of their contracts to two full years, T-Mobile introduced the &#8220;uncarrier&#8221; offering and Virgin Mobile announced support for the iPhone 5. And let&#8217;s not even get into the number of new devices that entered the market! With all this new competition and competitive pricing, owning a smartphone today should be easier than ever before.<\/p>\n<p dir=\"ltr\">Needless to say, consumers today have an incredible number of options when it comes to picking a new phone and selecting a carrier. But consumers still seem like they&#8217;re always looking forward to their next upgrade. A trend that we notice at Gazelle is that as new devices, like the iPhone 5 or Samsung Galaxy S4 are released, people are looking to upgrade faster than the typical 24-month carrier contract. Hanover Research, an independent market research firm, recently found that at least one-in-ten consumers upgrade their smartphones each year.<\/p>\n<p dir=\"ltr\">To help us understand this a bit more, we launched a survey last month with the goal of determining some of the leading factors that encourage consumers to upgrade to a new device, change platforms (i.e. Android to iOS), and\/or change carriers. After talking with 500 consumers, what we found is that even though the phone matters more, the carrier will always get blamed for the problems. For example:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">The new phone matters more than the carrier. &#8212; More than 50% of respondents stated the type of phone they want takes priority over the carrier that may provide it.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Despite taking a backseat in priority, carriers are a big part of the complaints. &#8212; AT&amp;T was the most popular carrier in our survey with 40.5% of respondents reporting it as their provider. But 44.8% of respondents said they would prefer to use Verizon.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">People love to complain, but no one likes change. &#8212; Despite the difference in carrier used vs. carrier preferred, more than half of the respondents haven&#8217;t explored the cost of moving to a new carrier.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">When it comes to complaints, contract length is king. &#8212; Almost 33% of respondents cited contract length as being their biggest problem with their current carrier, and around 28% reported limited ability to upgrade\/upgrade fees as a secondary issue. Perhaps ironically, however, 30% of respondents said they&#8217;ll only upgrade to a new device when their contract allows them to.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><br class=\"kix-line-break\" \/>Some additional fun stats:<\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Apple and Samsung phones are popular. &#8212; That probably goes without saying, but we found it pretty interesting that 43.2% of survey respondents reported using an iPhone and 30.2% use a Samsung device.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Girlfriends are displacing the phone. &#8212; In stark contrast to a <a href=\"https:\/\/www.globenewswire.com:443\/\" target=\"_blank\" rel=\"noopener\">survey completed earlier this year<\/a> that found people would rather go one week without sex than one week without their smartphone, more than 77% of respondents said they&#8217;d prefer to take their significant other on vacation vs. their phone.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">People upgrade for the new gadgets. &#8212; Almost 50% of respondents say they upgrade phones so they can have &#8220;the latest and greatest.&#8221; The majority of respondents say this includes better memory, processors tech specs and speed, and another 43% upgrade for new innovations, like swipe technology or motion sensors.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Consumers have trouble letting go. &#8212; Nearly 1\/4 of the respondents reported they won&#8217;t trade-in an old device because they like knowing they have a back-up in case something happens to their new one.<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">All this talk of Android vs. iOS&#8230; &#8212; Since upgrading to a smartphone, 58% of users have remained on a single platform (i.e. iOS or Android).<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Social activities are key. &#8212; 57% of respondents say social check-ins are top activities on their new phones. This was followed by 36% who &#8220;stalk on Facebook&#8221; and 33% who use Instagram on their devices.<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Broken devices don&#8217;t have a big role in upgrades. &#8212; Only 8% of respondents said a broken phone was the reason for a new upgrade. This could mean people are getting better at taking care of their phones, or they learn to live with a functioning, though slightly damaged-looking, device. Admit it, we all have a friend with a horribly cracked screen&#8230;<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Have a broken iPhone? Trade it in for cash <a href=\"https:\/\/www.gazelle.com\/iphone\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>[cf]skyword_tracking_tag[\/cf]<\/p>\n","protected":false},"excerpt":{"rendered":"Over the first half of 2013, it seemed like almost every carrier made a big announcement: Verizon and AT&#038;T announced the expansion of their contracts to&#8230;","protected":false},"author":35,"featured_media":1103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-1104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gazelle-news","8":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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