{"id":2151,"date":"2013-09-19T10:11:54","date_gmt":"2013-09-19T14:11:54","guid":{"rendered":"http:\/\/www.gazelle.com\/thehorn\/?p=2151"},"modified":"2013-10-09T15:33:40","modified_gmt":"2013-10-09T19:33:40","slug":"apple-tv-the-appreciating-set-top-box","status":"publish","type":"post","link":"https:\/\/www.gazelle.com\/thehorn\/2013\/09\/19\/apple-tv-the-appreciating-set-top-box\/","title":{"rendered":"Apple TV: The Appreciating Set Top Box"},"content":{"rendered":"<p>Beginning in 2007, Apple made its way to the living room through a small set top box, the Apple TV. This device allows users to stream content from the internet onto their televisions, from sources such as the iTunes store, Netflix, and Hulu.<\/p>\n<p>Since the first generation in 2007, there have been two updates. The 2<sup>nd<\/sup> generation Apple TV was released in September of 2010, coming with a hardware redesign and several other feature enhancements.<\/p>\n<p>With an identical exterior look, the 3<sup>rd<\/sup> generation box came out in March of 2012. Although this update brought us enhanced internals and higher quality video output (full HD), the most important difference between the 2<sup>nd<\/sup> and 3<sup>rd<\/sup> generation is the ability (or lack thereof) to jailbreak the device.<\/p>\n<p>&#8220;Jailbreaking&#8221; or &#8220;rooting&#8221; the Apple TV is a relatively simple process that involves downloading a third party piece of software and installing it on your Apple TV via iTunes. It allows for further customization of screens and menus and opens up additional sources of content.<\/p>\n<p>With the incredible pace of innovation, it is very rare that we will see electronics appreciate in value, but the 2<sup>nd<\/sup> generation has done just that. Originally retailing for $99, the 2<sup>nd<\/sup> generation device has become more valuable over time. This is because its replacement, the 3<sup>rd<\/sup> generation, includes updates from Apple that prohibit an easy jailbreak.<\/p>\n<p>The 3<sup>rd<\/sup> generation device has followed a typical depreciation curve, currently being sold used on eBay for $77 ($22 less than the new retail price). A used 2<sup>nd<\/sup> generation Apple TV sells for over $170* &#8211; a 70% premium to the original price!<\/p>\n<p>Which model do you have? If you own on a 2nd generation Apple TV, it could be one of the few opportunities you&#8217;ll have to sell an older model, buy the latest, while making money.<\/p>\n<p>(Image Courtesy of Wikimedia Commons)<\/p>\n<p>[cf]skyword_tracking_tag[\/cf]<\/p>\n","protected":false},"excerpt":{"rendered":"Apple TV: The 2nd generation device has appreciated in value since the release of the 3rd generation.","protected":false},"author":907,"featured_media":2150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[11,23],"tags":[],"class_list":{"0":"post-2151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apple-news","8":"category-gazelle-news","9":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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