{"id":2872,"date":"2013-11-18T15:40:23","date_gmt":"2013-11-18T20:40:23","guid":{"rendered":"http:\/\/www.gazelle.com\/thehorn\/?p=2872"},"modified":"2013-11-18T15:45:27","modified_gmt":"2013-11-18T20:45:27","slug":"the-evolution-of-the-apple-logo","status":"publish","type":"post","link":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/","title":{"rendered":"The Evolution of the Apple Logo"},"content":{"rendered":"<p>The Apple logo is one of the most recognizable company symbols ever. You probably see it several times each day: at work, on the train, on TV, and in the mall. But the iconic logo wasn&#8217;t always so streamlined and recognizable. In fact, the evolution of the Apple logo is just as interesting and innovative as the products the company makes. Here&#8217;s a timeline of how the logo came to be.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/commons.wikimedia.org\/wiki\/File%3AApple_first_logo.png\" title=\"By The original uploader was TigerK 69 at Wikimedia Commons [Public domain], via Wikimedia Commons\"><img loading=\"lazy\" decoding=\"async\" height=\"316\" width=\"217\" alt=\"Apple first logo\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/f\/fa\/Apple_first_logo.png\"\/><\/a><\/p>\n<p><strong>1976:<\/strong> With the creation of the Apple Computer Company came the necessity for the first logo. It was nothing like the iconic fruit shape you know and love today. Instead, it was a complicated sketched picture of Sir Isaac Newton, designed by Apple co-founder Ronald Wayne. Penned around the outside of the picture was the unlikely motto, &#8220;A mind forever voyaging through strange seas of thought &#8230; alone.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/commons.wikimedia.org\/wiki\/File%3AApple_Computer_Logo_rainbow.svg\" title=\"By Rob Janoff [Public domain], via Wikimedia Commons\"><img loading=\"lazy\" decoding=\"async\" height=\"253\" width=\"229\" alt=\"Apple Computer Logo rainbow\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/84\/Apple_Computer_Logo_rainbow.svg\/256px-Apple_Computer_Logo_rainbow.svg.png\"\/><\/a><\/p>\n<p><strong>1977:<\/strong> That logo and motto didn&#8217;t last long. Steve Jobs himself banished the old logo only one year into the company&#8217;s existence. Instead, he asked designer Rob Janoff for his ideas. Janoff came up with the perfect tag line\u2014&#8221;Byte into an Apple&#8221;\u2014with an image of a\u00a0bitten apple. His design was rainbow-colored, which he later admitted was only because the all-red design looked like a cherry tomato.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/commons.wikimedia.org\/wiki\/File%3ALogo_Apple.inc.gif\" title=\"By Eligna (Fuente de mi trabajo) [Public domain], via Wikimedia Commons\"><img decoding=\"async\" width=\"256\" alt=\"Logo Apple.inc\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/7\/70\/Logo_Apple.inc.gif\"\/><\/a><\/p>\n<p><strong>1998:<\/strong> The rainbow incarnation of the Apple logo lasted a whopping 21 years. It wasn&#8217;t until Steve Jobs came back to Apple that he ordered a complete overhaul of the brand&#8217;s image, going from bright bulbous computers to sleek new silver models. The new logo had to be equally sleek, which is why it went from rainbow to solid black.\u00a0<\/p>\n<p><strong>2011:<\/strong> After the black version of the Apple logo rolled out, Apple hasn&#8217;t been shy about playing around with the color and the dimension of the iconic apple. By 2011, it went from solid black to a number of different colors and most noticeably, a <a target=\"_blank\"  href=\"http:\/\/s73.photobucket.com\/user\/Jaestar05\/media\/Apple-logo_zps545987dc.jpg.html\">3D silver incarnation<\/a> to match the almost white glowing apple found on the back of Apple laptops. Of course, the black logo is still in circulation, most noticeably on the iPhone 5c.<\/p>\n<p>The evolution of the Apple logo isn&#8217;t just an important bit of history, but a commentary on design and trends throughout the last 35 years. From bright and eye-catching to sleek and streamlined, Apple has always been ahead of the curve, even when it comes to something as simple as a logo.<\/p>\n<p>Is the Apple logo one of your favorites? What are some others?<\/p>\n<p>Image courtesy of <a target=\"_blank\" href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Apple_logo_Think_Different_vectorized.svg\">Wikimedia Commons.<\/a><\/p>\n<p>[cf]skyword_tracking_tag[\/cf]<\/p>\n","protected":false},"excerpt":{"rendered":"The Apple logo is one of the most easily recognizable on the market, and for good reason. After all, you probably see the logo several times&#8230;","protected":false},"author":2143,"featured_media":2871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apple","8":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Evolution of the Apple Logo<\/title>\n<meta name=\"description\" content=\"The Apple logo is one of the most easily recognizable on the market, and for good reason. After all, you probably see the logo several times...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Evolution of the Apple Logo\" \/>\n<meta property=\"og:description\" content=\"The Apple logo is one of the most easily recognizable on the market, and for good reason. After all, you probably see the logo several times...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Gazelle The Horn\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-18T20:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-11-18T20:45:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2013\/11\/604px-Apple_logo_Think_Different_vectorized.svg_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"547\" \/>\n\t<meta property=\"og:image:height\" content=\"349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jae Curtis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gazelle\" \/>\n<meta name=\"twitter:site\" content=\"@gazelle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jae Curtis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/\"},\"author\":{\"name\":\"Jae Curtis\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#\\\/schema\\\/person\\\/f39a7aa53bdd5966ba03eb6b5068504a\"},\"headline\":\"The Evolution of the Apple Logo\",\"datePublished\":\"2013-11-18T20:40:23+00:00\",\"dateModified\":\"2013-11-18T20:45:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/\"},\"wordCount\":417,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/604px-Apple_logo_Think_Different_vectorized.svg_.png\",\"articleSection\":[\"Apple\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/\",\"name\":\"The Evolution of the Apple Logo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/604px-Apple_logo_Think_Different_vectorized.svg_.png\",\"datePublished\":\"2013-11-18T20:40:23+00:00\",\"dateModified\":\"2013-11-18T20:45:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#\\\/schema\\\/person\\\/f39a7aa53bdd5966ba03eb6b5068504a\"},\"description\":\"The Apple logo is one of the most easily recognizable on the market, and for good reason. After all, you probably see the logo several times...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/604px-Apple_logo_Think_Different_vectorized.svg_.png\",\"contentUrl\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/604px-Apple_logo_Think_Different_vectorized.svg_.png\",\"width\":547,\"height\":349,\"caption\":\"http:\\\/\\\/commons.wikimedia.org\\\/wiki\\\/File:Apple_logo_Think_Different_vectorized.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2013\\\/11\\\/18\\\/the-evolution-of-the-apple-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Evolution of the Apple Logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#website\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/\",\"name\":\"Gazelle The Horn\",\"description\":\"Gazelle&#039;s Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#\\\/schema\\\/person\\\/f39a7aa53bdd5966ba03eb6b5068504a\",\"name\":\"Jae Curtis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ce846a9175dbf3517053aa8c4bc5e15846af7e72e6dd5d2711f5cdaa959cf34?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ce846a9175dbf3517053aa8c4bc5e15846af7e72e6dd5d2711f5cdaa959cf34?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ce846a9175dbf3517053aa8c4bc5e15846af7e72e6dd5d2711f5cdaa959cf34?s=96&d=mm&r=g\",\"caption\":\"Jae Curtis\"},\"description\":\"As a product reviewer and writer for the TechMediaNetwork, I've had the opportunity to cover tech topics, as well as write detailed descriptions and reviews for various smartphones, computers and other technology. I've also written tech topics for sites such as Chron.com and Salon.com, with topics covering everything from iPhone tutorials to comparing Apple to Samsung. Attached you'll find a sample of an article I wrote for the laptop section of the TechMediaNetwork.\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/author\\\/sw-3641\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Evolution of the Apple Logo","description":"The Apple logo is one of the most easily recognizable on the market, and for good reason. After all, you probably see the logo several times...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/","og_locale":"en_US","og_type":"article","og_title":"The Evolution of the Apple Logo","og_description":"The Apple logo is one of the most easily recognizable on the market, and for good reason. After all, you probably see the logo several times...","og_url":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/","og_site_name":"Gazelle The Horn","article_published_time":"2013-11-18T20:40:23+00:00","article_modified_time":"2013-11-18T20:45:27+00:00","og_image":[{"width":547,"height":349,"url":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2013\/11\/604px-Apple_logo_Think_Different_vectorized.svg_.png","type":"image\/png"}],"author":"Jae Curtis","twitter_card":"summary_large_image","twitter_creator":"@gazelle","twitter_site":"@gazelle","twitter_misc":{"Written by":"Jae Curtis","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#article","isPartOf":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/"},"author":{"name":"Jae Curtis","@id":"https:\/\/www.gazelle.com\/thehorn\/#\/schema\/person\/f39a7aa53bdd5966ba03eb6b5068504a"},"headline":"The Evolution of the Apple Logo","datePublished":"2013-11-18T20:40:23+00:00","dateModified":"2013-11-18T20:45:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/"},"wordCount":417,"commentCount":0,"image":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2013\/11\/604px-Apple_logo_Think_Different_vectorized.svg_.png","articleSection":["Apple"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/","url":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/","name":"The Evolution of the Apple Logo","isPartOf":{"@id":"https:\/\/www.gazelle.com\/thehorn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#primaryimage"},"image":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2013\/11\/604px-Apple_logo_Think_Different_vectorized.svg_.png","datePublished":"2013-11-18T20:40:23+00:00","dateModified":"2013-11-18T20:45:27+00:00","author":{"@id":"https:\/\/www.gazelle.com\/thehorn\/#\/schema\/person\/f39a7aa53bdd5966ba03eb6b5068504a"},"description":"The Apple logo is one of the most easily recognizable on the market, and for good reason. After all, you probably see the logo several times...","breadcrumb":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#primaryimage","url":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2013\/11\/604px-Apple_logo_Think_Different_vectorized.svg_.png","contentUrl":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2013\/11\/604px-Apple_logo_Think_Different_vectorized.svg_.png","width":547,"height":349,"caption":"http:\/\/commons.wikimedia.org\/wiki\/File:Apple_logo_Think_Different_vectorized.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gazelle.com\/thehorn\/2013\/11\/18\/the-evolution-of-the-apple-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gazelle.com\/thehorn\/"},{"@type":"ListItem","position":2,"name":"The Evolution of the Apple Logo"}]},{"@type":"WebSite","@id":"https:\/\/www.gazelle.com\/thehorn\/#website","url":"https:\/\/www.gazelle.com\/thehorn\/","name":"Gazelle The Horn","description":"Gazelle&#039;s Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gazelle.com\/thehorn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gazelle.com\/thehorn\/#\/schema\/person\/f39a7aa53bdd5966ba03eb6b5068504a","name":"Jae Curtis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1ce846a9175dbf3517053aa8c4bc5e15846af7e72e6dd5d2711f5cdaa959cf34?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ce846a9175dbf3517053aa8c4bc5e15846af7e72e6dd5d2711f5cdaa959cf34?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ce846a9175dbf3517053aa8c4bc5e15846af7e72e6dd5d2711f5cdaa959cf34?s=96&d=mm&r=g","caption":"Jae Curtis"},"description":"As a product reviewer and writer for the TechMediaNetwork, I've had the opportunity to cover tech topics, as well as write detailed descriptions and reviews for various smartphones, computers and other technology. I've also written tech topics for sites such as Chron.com and Salon.com, with topics covering everything from iPhone tutorials to comparing Apple to Samsung. Attached you'll find a sample of an article I wrote for the laptop section of the TechMediaNetwork.","url":"https:\/\/www.gazelle.com\/thehorn\/author\/sw-3641\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts\/2872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/users\/2143"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":1,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"predecessor-version":[{"id":2873,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts\/2872\/revisions\/2873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/media\/2871"}],"wp:attachment":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}