{"id":4784,"date":"2014-08-07T17:25:15","date_gmt":"2014-08-07T21:25:15","guid":{"rendered":"http:\/\/www.gazelle.com\/thehorn\/?p=4784"},"modified":"2024-03-06T12:16:47","modified_gmt":"2024-03-06T20:16:47","slug":"google-acquires-mobile-messaging-app-emu","status":"publish","type":"post","link":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/","title":{"rendered":"Google Acquires Mobile Messaging App Emu"},"content":{"rendered":"

Google has acquired mobile messaging application Emu, just months after it exited beta, according to TechCrunch<\/a>. The app is a full-fledged mobile assistant similar to Siri<\/a> and Google Now, but with a little twist on how it provides assistance.<\/p>\n

How Emu Works<\/strong><\/p>\n

Emu saves users the hassle of having to copy and paste text to perform basic tasks such as adding calendar details. Unlike other assistants and mobile messaging apps, Emu automatically brings up the necessary features.<\/p>\n

For example, if the user messages a friend about a dinner date, Emu will provide contextual information, bring up the calendar, the restaurant location and its Yelp ratings, and if applicable, show OpenTable reservations. From here, users can simply create the event on the device’s calendar, call the restaurant, or check out the directions from Maps.<\/p>\n

If users are messaging about movies, Emu displays a list of nearby shows. Users simply need to tap to get more details about show times and where to purchase the tickets.<\/p>\n

Emu is also able to send automatic replies when users are not available to respond, doing so anywhere in the message stream. It also includes a “snooze” function that turns a message into a reminder that can be activated upon arrival. As it learns about a user’s home and work habits, the app offer more relevant time-based notifications.<\/p>\n

The Team Behind Emu<\/strong><\/p>\n

Emu was co-founded by Gummi Hafsteinsson, a former Google and Apple employee who worked on Google Maps for mobile and voice search for Siri before it was acquired by Apple. Subsequently, he helped bring Siri to the iPhone.<\/p>\n

In an earlier interview<\/a> with TechCrunch, Hafsteinsson said he got the inspiration to build Emu from his experience working on Siri. “I felt that you kind of had to engage Siri all the time, and I wanted to create an assistant that was more in the background and proactive,” he said. Hafsteinsson described Emu as taking a similar concept to Google Now, but that it would look at a lot more data and integrate it more naturally.<\/p>\n

What do you think of Emu’s capabilities? Useful or overkill?<\/p>\n

Image courtesy of Flickr<\/p>\n

[cf]skyword_tracking_tag[\/cf]<\/p>\n","protected":false},"excerpt":{"rendered":"Google has acquired the mobile messaging application, Emu, just months after the program exited beta.","protected":false},"author":4629,"featured_media":4783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[19,22],"tags":[],"class_list":{"0":"post-4784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-reviews","8":"category-applications","9":"cs-entry"},"acf":[],"yoast_head":"\nGoogle Acquires Emu, the Mobile Messaging App<\/title>\n<meta name=\"description\" content=\"Google has acquired the mobile messaging application, Emu, just months after the program exited beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Acquires Emu, the Mobile Messaging App\" \/>\n<meta property=\"og:description\" content=\"Google has acquired the mobile messaging application, Emu, just months after the program exited beta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/\" \/>\n<meta property=\"og:site_name\" content=\"Gazelle The Horn\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-07T21:25:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T20:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2014\/08\/3630829774_bdb0afa59b_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"547\" \/>\n\t<meta property=\"og:image:height\" content=\"349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Gitonga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gazelle\" \/>\n<meta name=\"twitter:site\" content=\"@gazelle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Gitonga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/\"},\"author\":{\"name\":\"David Gitonga\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#\\\/schema\\\/person\\\/a992fc34c627c9c3054d667369c55840\"},\"headline\":\"Google Acquires Mobile Messaging App Emu\",\"datePublished\":\"2014-08-07T21:25:15+00:00\",\"dateModified\":\"2024-03-06T20:16:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/\"},\"wordCount\":366,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/3630829774_bdb0afa59b_o.jpg\",\"articleSection\":[\"Product Reviews\",\"Applications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/\",\"name\":\"Google Acquires Emu, the Mobile Messaging App\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/3630829774_bdb0afa59b_o.jpg\",\"datePublished\":\"2014-08-07T21:25:15+00:00\",\"dateModified\":\"2024-03-06T20:16:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#\\\/schema\\\/person\\\/a992fc34c627c9c3054d667369c55840\"},\"description\":\"Google has acquired the mobile messaging application, Emu, just months after the program exited beta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/3630829774_bdb0afa59b_o.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/3630829774_bdb0afa59b_o.jpg\",\"width\":547,\"height\":349,\"caption\":\"Emu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/2014\\\/08\\\/07\\\/google-acquires-mobile-messaging-app-emu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Acquires Mobile Messaging App Emu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#website\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/\",\"name\":\"Gazelle The Horn\",\"description\":\"Gazelle's Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/#\\\/schema\\\/person\\\/a992fc34c627c9c3054d667369c55840\",\"name\":\"David Gitonga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3a0349d2eb08325a7eb497d121b26e93d42e14ebceab2518728577cf7998e62?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3a0349d2eb08325a7eb497d121b26e93d42e14ebceab2518728577cf7998e62?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3a0349d2eb08325a7eb497d121b26e93d42e14ebceab2518728577cf7998e62?s=96&d=mm&r=g\",\"caption\":\"David Gitonga\"},\"description\":\"David Gitonga is an avid reader and writer and has worked with various companies to design, develop, and maintain their websites. A tech enthusiast, David explores ways that businesses can leverage the Internet and move their businesses to the next level. He also works with various tech journals and popular websites that report on industry news, especially in the cloud computing field. David holds a degree in Information Technology.\",\"url\":\"https:\\\/\\\/www.gazelle.com\\\/thehorn\\\/author\\\/sw-28435\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Acquires Emu, the Mobile Messaging App","description":"Google has acquired the mobile messaging application, Emu, just months after the program exited beta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/","og_locale":"en_US","og_type":"article","og_title":"Google Acquires Emu, the Mobile Messaging App","og_description":"Google has acquired the mobile messaging application, Emu, just months after the program exited beta.","og_url":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/","og_site_name":"Gazelle The Horn","article_published_time":"2014-08-07T21:25:15+00:00","article_modified_time":"2024-03-06T20:16:47+00:00","og_image":[{"width":547,"height":349,"url":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2014\/08\/3630829774_bdb0afa59b_o.jpg","type":"image\/jpeg"}],"author":"David Gitonga","twitter_card":"summary_large_image","twitter_creator":"@gazelle","twitter_site":"@gazelle","twitter_misc":{"Written by":"David Gitonga","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#article","isPartOf":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/"},"author":{"name":"David Gitonga","@id":"https:\/\/www.gazelle.com\/thehorn\/#\/schema\/person\/a992fc34c627c9c3054d667369c55840"},"headline":"Google Acquires Mobile Messaging App Emu","datePublished":"2014-08-07T21:25:15+00:00","dateModified":"2024-03-06T20:16:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/"},"wordCount":366,"commentCount":0,"image":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2014\/08\/3630829774_bdb0afa59b_o.jpg","articleSection":["Product Reviews","Applications"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/","url":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/","name":"Google Acquires Emu, the Mobile Messaging App","isPartOf":{"@id":"https:\/\/www.gazelle.com\/thehorn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#primaryimage"},"image":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2014\/08\/3630829774_bdb0afa59b_o.jpg","datePublished":"2014-08-07T21:25:15+00:00","dateModified":"2024-03-06T20:16:47+00:00","author":{"@id":"https:\/\/www.gazelle.com\/thehorn\/#\/schema\/person\/a992fc34c627c9c3054d667369c55840"},"description":"Google has acquired the mobile messaging application, Emu, just months after the program exited beta.","breadcrumb":{"@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#primaryimage","url":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2014\/08\/3630829774_bdb0afa59b_o.jpg","contentUrl":"https:\/\/www.gazelle.com\/thehorn\/wp-content\/uploads\/2014\/08\/3630829774_bdb0afa59b_o.jpg","width":547,"height":349,"caption":"Emu"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gazelle.com\/thehorn\/2014\/08\/07\/google-acquires-mobile-messaging-app-emu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gazelle.com\/thehorn\/"},{"@type":"ListItem","position":2,"name":"Google Acquires Mobile Messaging App Emu"}]},{"@type":"WebSite","@id":"https:\/\/www.gazelle.com\/thehorn\/#website","url":"https:\/\/www.gazelle.com\/thehorn\/","name":"Gazelle The Horn","description":"Gazelle's Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gazelle.com\/thehorn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gazelle.com\/thehorn\/#\/schema\/person\/a992fc34c627c9c3054d667369c55840","name":"David Gitonga","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e3a0349d2eb08325a7eb497d121b26e93d42e14ebceab2518728577cf7998e62?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e3a0349d2eb08325a7eb497d121b26e93d42e14ebceab2518728577cf7998e62?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3a0349d2eb08325a7eb497d121b26e93d42e14ebceab2518728577cf7998e62?s=96&d=mm&r=g","caption":"David Gitonga"},"description":"David Gitonga is an avid reader and writer and has worked with various companies to design, develop, and maintain their websites. A tech enthusiast, David explores ways that businesses can leverage the Internet and move their businesses to the next level. He also works with various tech journals and popular websites that report on industry news, especially in the cloud computing field. David holds a degree in Information Technology.","url":"https:\/\/www.gazelle.com\/thehorn\/author\/sw-28435\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts\/4784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/users\/4629"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/comments?post=4784"}],"version-history":[{"count":2,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts\/4784\/revisions"}],"predecessor-version":[{"id":11561,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/posts\/4784\/revisions\/11561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/media\/4783"}],"wp:attachment":[{"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/media?parent=4784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/categories?post=4784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gazelle.com\/thehorn\/wp-json\/wp\/v2\/tags?post=4784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}