If you’ve compared Androids and iPhones and decided to go with an Apple product for your new cell phone, the next step is picking the right model for you. When picking an iPhone, consider style and functionality. Color is a big factor when picking a phone. The Apple® iPhone has a number of color options that change with each generation and model, and it gives you plenty of alternatives to fit your taste.
While cell phones are tools, they’re also an extension of our style. Many choose a cell phone that expresses their personality while giving them the features they need. From classic neutrals to bold and vibrant hues, you have a few color options for your next iPhone – and the data shows that those options matter more than ever.
Sales patterns show clear trends in how people shop by color. For the iPhone 16 Pro lineup, Black Titanium dominated with 50% of the pre-order vote in a TechRadar survey, followed by Desert Titanium at 32%. Across all iPhone 16 Pro sales, Black Titanium captured 42% of purchases while Natural Titanium accounted for 35% – it makes sense, then, that over 80% of business iPhone deployments use black or natural titanium, according to Apple retail partners and carrier sales data from late 2024 into early 2025.
On the standard models, color patterns skew more expressive. Ultramarine was the clear favorite for the iPhone 16 and 16 Plus, chosen by 49% of respondents in pre-order surveys – this mirrors earlier patterns – 27% of iPhone 14 and 14 Plus buyers chose Blue, and 42% of iPhone 14 Pro and Pro Max owners selected Deep Purple. Younger buyers are especially drawn to bold options, with shoppers under 25 picking colorful finishes 40% more than those over 35.
If you want a phone that fits into professional settings or simply prefer a classic look, darker neutrals like Black or Natural Titanium are the crowd favorites. But if color is how you express yourself, you’re in good company – Apple’s lineup continues to give you options that go well past basic black and white.
iPhone Color Guide
With a number of iPhone colors to choose from, you can choose a new cell phone that goes well with your style – or one that shakes things up and can add some flair. Check out the color options for each model in this iPhone color guide:
iPhone 16
The iPhone 16 lineup, released in September 2024, includes the iPhone 16, 16 Plus, 16 Pro and 16 Pro Max. The standard iPhone 16 and 16 Plus come in five colors:
- Black: A deep, classic black that remains a perennial bestseller.
- White: Clean and timeless, this bright white is a reliable favorite.
- Pink: A soft, understated pink with broad appeal.
- Teal: A muted, sophisticated blue-green that’s new to the lineup.
- Ultramarine: A rich, vibrant blue that proved wildly popular – a TechRadar pre-order survey found that 49% of respondents chose Ultramarine as their top pick for the iPhone 16 and 16 Plus.
The iPhone 16 Pro and 16 Pro Max trade aluminum for titanium and come in four finishes:
- Black Titanium: The runaway favorite, capturing 50% of the pre-order vote in TechRadar’s survey and 42% of actual Pro model sales. It’s also the dominant choice in enterprise deployments, with over 80% of business iPhone purchases opting for black or natural titanium.
- Natural Titanium: A warm, understated neutral that claimed 35% of iPhone 16 Pro sales – the second most popular finish.
- White Titanium: A bright, polished option that keeps Apple’s classic white spirit alive in a premium finish.
- Desert Titanium: A new warm gold-beige tone that earned 32% of the pre-order vote, making it the second most desired Pro color ahead of launch.
iPhone 15
Apple released the iPhone 15 lineup in September 2023. The standard iPhone 15 and 15 Plus introduced a color-infused back glass with a frosted finish, available in five colors:
- Black
- Blue
- Green
- Yellow
- Pink
The iPhone 15 Pro and 15 Pro Max were the first iPhones to feature a titanium frame, available in four finishes:
- Black Titanium: A dark, stealthy finish that proved immediately popular with professionals and minimalists alike.
- Natural Titanium: A warm gray-brown that became the signature look of the titanium era.
- White Titanium: A clean, bright option with a premium feel.
- Blue Titanium: A subtle, muted blue unique to this generation.
iPhone 14
The iPhone 14 lineup arrived in 2022 and included the iPhone 14, 14 Plus, 14 Pro and 14 Pro Max. The standard iPhone 14 and 14 Plus came in five colors:
- Blue: This blue leans toward a powder or slate tone. It was the most popular color choice for the iPhone 14 and 14 Plus, with 27% of buyers selecting it.
- Purple: A soft lilac, chosen by 22% of iPhone 14 and 14 Plus buyers.
- PRODUCT(RED): Apple’s vibrant red, with a portion of proceeds going to the Global Fund’s HIV/AIDS treatment programs in Africa.
- Midnight: A black tinted with navy blue, a versatile neutral.
- Starlight: A warm twist on white with gold-tinged edges and a pearly back.
The iPhone 14 Pro and 14 Pro Max came in four colors, with Deep Purple proving to be the breakout hit – 42% of Pro buyers selected it:
- Deep Purple: A rich, dramatic purple unique to the Pro lineup and one of the most talked-about iPhone colors in recent memory.
- Gold: A warm, refined gold finish.
- Silver: A clean, classic option.
- Space Black: A dark, near-black finish with a stainless steel frame.
iPhone 13
Apple released the iPhone 13 in September 2021 in four models – the 13, 13 Mini, 13 Pro and 13 Pro Max. The iPhone 13 and 13 Mini are available in six colors:
- PRODUCT(RED)
- Midnight
- Starlight
- Green: The iPhone 13’s forest-type green is darker than previous green models. Alpine Green was added later as a mid-cycle addition, though it represented less than 5% of total iPhone 13 sales – making it one of Apple’s rarer color choices.
- Blue: Lighter than previous blues with a trace of turquoise.
- Pink: A pale pink evocative of cotton candy.
The 13 Pro and 13 Pro Max come in five colors:
- Graphite: A matte dark gray that’s been a staple since the iPhone 12.
- Silver: Silver edges with a classic white back.
- Gold: A subtle, lighter gold, softer than Apple’s previous rose gold.
- Alpine Green: A rich, adventurous green added mid-cycle.
- Sierra Blue: A soft baby blue unique to this generation.
iPhone 12
The iPhone 12 lineup launched in 2020. The iPhone 12 and 12 Mini come in these shades:
- Black: A darker shade than Graphite or Space Gray.
- White: Classic white back with matte aluminum edges.
- Blue: A deep navy-adjacent shade, darker than the iPhone 13’s blue.
- Green: A mint-type pastel green.
- PRODUCT(RED): The same vibrant red carried over from the iPhone 11.
- Purple: A lavender hue added mid-cycle, reminiscent of spring.
The 12 Pro and 12 Pro Max give you a different set of finishes:
- Silver: Similar to the iPhone 12’s White, with shinier aluminum edges.
- Graphite: A subdued dark gray with lasting appeal.
- Gold: An elegant finish similar to rose gold.
- Pacific Blue: A muted, sophisticated blue unique to the Pro lineup.
iPhone 11
The iPhone 11 comes in six colors:
- PRODUCT(RED): A confident red that remains a customer favorite.
- Purple: A lilac shade that’s perfectly whimsical.
- Black: A classic, professional true black.
- White: Clean and timeless.
- Yellow: A buttery pastel, more mellow than neon.
- Green: A minty pastel, original and understated.
The iPhone 11 Pro and Pro Max come in four more subdued finishes:
- Space Gray: The iconic dusky Space Gray, always a winner.
- Silver: A matte white back that’s clean and polished.
- Gold: A subtly glamorous yellow-gold hue.
- Midnight Green: A dark gray with a hint of green – understated and distinctive.
iPhone XR
When Apple launched the iPhone XR in 2018, it introduced a few strong new colors – this iPhone comes in six options:
- PRODUCT(RED): Bold and powerful.
- White: Sleek and timeless.
- Black: Shiny and classic.
- Blue: A powdery sky blue, new for Apple at the time.
- Yellow: A brighter, flashier yellow than the iPhone 11’s version.
- Coral: A bold orange-red hybrid unlike anything else in the lineup.
iPhone XS
The iPhone XS comes in three colors:
- Space Gray: Sophisticated and popular.
- Silver: A white-backed silver with a premium feel.
- Gold: Somewhere between rose gold and yellow gold, with a flashy finish.
iPhone X
Apple’s iPhone X launched in 2017 in just two colors:
- Space Gray: A dark gray that works as a reliable neutral.
- Silver: A classic white-backed silver.
iPhone 8
The iPhone 8 and 8 Plus are available in four colors:
- PRODUCT(RED): Continued from the iPhone 7.
- Gold: A rose-gold-leaning shade.
- Silver: A shiny finish, distinct from the matte styles of later models.
- Space Gray: A staple dating back to the iPhone 5S.
iPhone 7
The iPhone 7 and 7 Plus were Apple’s first to give you more than four color options, with six options:
- PRODUCT(RED): Features a silver Apple logo on the back.
- Jet Black: A shiny black finish with a black Apple logo.
- Black: A matte black option distinct from Jet Black.
- Gold: A yellow-tinted gold.
- Rose Gold: A pinkish, glamorous option.
- Silver: A slightly more metallic silver than later generations.
iPhone SE
Apple has released three generations of the iPhone SE. The second-generation SE (2020) comes in Black, White and PRODUCT(RED). The third-generation SE (2022) has Midnight, Starlight and PRODUCT(RED). Apple released a fourth-generation iPhone SE in early 2025, updated with a modern design closer to the iPhone 14 and available in Black, White and PRODUCT(RED).
iPhone 6S
The iPhone 6S is available in four colors – a yellow-toned Gold, Rose Gold, Silver and Space Gray.
iPhone 6
The iPhone 6 comes in three colors – Gold, Silver and Space Gray.
iPhone 5
Apple made three models of the iPhone 5 – the 5, 5S and 5C. The iPhone 5 comes only in Black with Slate trim and Silver with White trim. The iPhone 5S offered three variations:
- Space Gray with Black trim
- Gold with White trim
- Silver with White trim
The iPhone 5C was when Apple first started experimenting with strong color – it comes in five shades – White, Blue, Pink, Green and Yellow – each with a vibrant, neon-bright finish that Apple later moved away from.
iPhone 4 and 3G
As some of Apple’s oldest phones, the iPhone 4 and iPhone 3G come only in White and Black – the two colors that have been part of Apple’s palette since the very beginning. You can still find these devices from select used device retailers, though most buyers will want something with more modern capabilities.
Tips for Choosing the iPhone Color That’s Right for You
With this many color options, how do you choose which iPhone color is a fit for you? Even after comparing several newer iPhone models, picking a color can seem a bit scary. Here are a few tips so you can make the choice:
1. Match Your Case
If you use an iPhone case, it’s worth picking a phone color that pairs well with it. If you ever get tired of your iPhone’s color, switching up your case is far cheaper than buying another phone. Any neutral color – Midnight, Black Titanium, Natural Titanium or Starlight – will complement a number of cases. Bolder colors like Ultramarine or Teal are best shown off without a case or in a clear one.
2. Complement Your Other Tech
Apple has loyal customers who own multiple devices. If you want a better look across your setup, consider matching your iPhone to your MacBook or iPad. For instance, a Natural Titanium iPhone 16 Pro pairs beautifully with a MacBook in a similar neutral tone. If you like a bolder look, a PRODUCT(RED) iPhone or an Ult
Find Your Next Used iPhone at Gazelle
If you’re in the market for an iPhone, you have a number of color options to choose from. Whether you like the sleek sophistication of Black Titanium – which captured 42% of iPhone 16 Pro model sales – or a strong, expressive hue like Ultramarine, which topped pre-order surveys for the iPhone 16 with 49% of the vote, there’s an iPhone color that matches your personality. Classic neutrals dominate business and professional buyers, with over 80% of business deployments picking Black or Natural Titanium. But buyers under 25 choose colorful options 40% more than those over 35. No matter your style or preference, the data shows there’s no wrong choice.
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