July 22, 2009

Gazelle Powers Electronics Trade In and Recycle Program for Costco

BOSTON – July 22, 2009 – For years, the missing link in the lifecycle of electronic gadgets was what to do with them once consumers were done using them.  That gap in the lifecycle meant that old cell phones, MP3 players, digital cameras and other gadgets congregated and gathered dust in drawers and boxes in houses across the U.S.  Gazelle (www.gazelle.com), the nation’s largest online consumer...

BOSTON – July 22, 2009 – For years, the missing link in the lifecycle of electronic gadgets was what to do with them once consumers were done using them.  That gap in the lifecycle meant that old cell phones, MP3 players, digital cameras and other gadgets congregated and gathered dust in drawers and boxes in houses across the U.S.  Gazelle (www.gazelle.com), the nation’s largest online consumer electronics reCommerce service, has stepped into that gap to enable consumers to earn cash by easily trading in electronics for cash or to be recycled.  Gazelle is helping consumers clean out their drawers and boxes while preventing more than 20 tons of e-waste from entering landfills to date and rewarding their customers an average of $100 for each transaction. Forward-thinking retailers are taking notice.  Gazelle today announces that Costco Wholesale Corporation ("Costco") (NASDAQ: COST) is partnering with the company to power its electronics trade in and recycle program. With the program, Costco members are provided with a fast, safe and easy way to trade in their unused electronics for Costco Cash Cards, which can be used for purchases at Costco stores or Costco.com, or if the devices are no longer valuable, to have them responsibly recycled for free.  The program will accept consumer electronics in a growing number of nearly 20 categories including digital cameras, laptops, MP3 players, cell phones and more. The Gazelle Electronics Trade-In and Recycle Program involves three simple steps: 1.    Visit costco.gazelle.com to determine the value of the electronic device 2.    Ship the item(s) to Gazelle for free 3.    Receive a Costco Cash Card for the value of the item(s) Costco cited Gazelle’s superior technology and operations, excellent customer experience, and impressive track record as reasons for selecting Gazelle as their partner.  As the leader in electronics reCommerce, Gazelle provides a simple and trustworthy service that rewards consumers for responsible behavior. Gazelle customers can rest assured that their personal data is safely erased before an item is put to reuse and that items without value are responsibly recycled thanks to the company’s zero landfill policy. “With the average home filled with dozens of electronic gadgets, we applaud Costco for its leadership in reducing e-waste,” said Israel Ganot, CEO of Gazelle. “At Gazelle, we believe that recycling starts with reuse. By rewarding Costco’s members with cash for their unwanted electronics, we hope to encourage more people to join the reCommerce movement rather than storing gadgets in their junk drawers or dumping them in the trash.” For more information on how Costco members can participate in this new Electronics Trade-In and Recycle Program, please visit costco.gazelle.com. ABOUT COSTCO Costco currently operates 554 warehouses, including 407 in the United States and Puerto Rico, 76 in Canada, 21 in the United Kingdom, six in Korea, five in Taiwan, eight in Japan and 31 in Mexico. The Company also operates Costco Online, an electronic commerce web site, at www.costco.com and at www.costco.ca in Canada. ABOUT GAZELLE Gazelle (www.gazelle.com), a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Gazelle is backed by premier venture capital firms Venrock Associates and RockPort Capital Partners.

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May 20, 2009

GAZELLE LAUNCHES NEW SERVICE TO HELP BOOST CHARITABLE GIVING

Gazelle (gazelle.com), the nation’s largest company rewarding consumers for responsibly trading in their electronics, today announced the launch of its Gazelle for Good fundraising service (gazelleforgood.com). This new service enables fundraisers to raise money for a good cause by collecting used gadgets instead of cash – allowing everyone to get involved and support causes in their community ...

Gazelle (gazelle.com), the nation’s largest company rewarding consumers for responsibly trading in their electronics, today announced the launch of its Gazelle for Good fundraising service (gazelleforgood.com). This new service enables fundraisers to raise money for a good cause by collecting used gadgets instead of cash – allowing everyone to get involved and support causes in their community regardless of financial means. Dozens of organizations and individuals have signed on to use the free service, including the Epilepsy Therapy Project, Little Red Wagon Foundation, and Pluta Cancer Center.

Gazelle for Good connects NPOs, fundraisers and donors by providing them with a simple, customizable tool that enables them to raise funds without collecting cash. Using the service, anyone from a single marathon runner to the nation’s largest nonprofits are able to start a personalized online gadget drive. Donors simply visit the online drive to discover the donation value of their electronics and send them into Gazelle. Gazelle turns the electronics into cash and sends a check to the fundraiser to support their cause. Individuals can add Gazelle for Good to fundraising efforts and give supporters a new way to donate, and non-profit organizations can leverage this complimentary service to subsidize cash donations, which have suffered from the weak economy. According to the recent “State of Fundraising Survey” by the Association of Fundraising Professionals, only 28 percent of all charities nationwide expect to raise more money in 2009 than in 2008.

Drives can be done in conjunction with other fundraising initiatives, as an ongoing program, and leading up to a fundraising event. Currently, Zachary Bonner, a 5th grader from Tampa Florida and founder of the Little Red Wagon Foundation, is walking from his home to the White House to raise awareness and money for underprivileged kids. He will use Gazelle for Good as one of the fundraising options for people to donate to his Foundation. The Epilepsy Therapy Project, committed to advancing new treatments for people living with epilepsy, has also added Gazelle for Good to its mix, giving donors a new way to support epilepsy research and the development of new treatments. Visit their gadget drive webpage - epilepsy.gazelle.com/. Pluta Cancer Center, New York’s first independent, not-for-profit cancer center, has also started a Gazelle for Good gadget drive to support its mission to create a unique treatment program for each patient that revolves around their life, rather than their cancer. Visit the Pluta Cancer Center gadget drive at plutacancercenter.gazelle.com. “Gazelle for Good gives individual fundraisers a new tool while bringing together NPOs who need to raise funds with donors who are seeking non-monetary ways to support their favorite cause,” said Israel Ganot, CEO of Gazelle. “We want everyone across the country to know that it’s simple to help out in your community and with Gazelle for Good anyone can start a fundraiser.” How it Works: 1.    Gazelle for Good allows anyone to raise funds for a specific cause by facilitating a gadget collection drive to gather donations. 2.    In less than five minutes, fundraisers can log on to www.gazelleforgood.com to create a personalized Web page by uploading photos and setting their financial goals. 3.    Promotional tools help fundraisers promote their site to friends, family and other supporters. ABOUT GAZELLE Gazelle (www.gazelle.com), a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Gazelle is backed by premier venture capital firms Venrock Associates and RockPort Capital Partners.

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December 08, 2008

GAZELLE TEAMS UP WITH STANDUP FOR KIDS TO HELP HOMELESS CHILDREN

Gazelle (www.gazelle.com), the online service that offers a fast, safe and practical way to sell or responsibly recycle unwanted electronics, today announced a partnership with StandUp For Kids (www.gazelle.com/standupforkids) as its featured charity during this holiday season. Not surprisingly, this year charitable donations are down in comparison to 2007. In fact, 35 percent of charities have...

Gazelle (www.gazelle.com), the online service that offers a fast, safe and practical way to sell or responsibly recycle unwanted electronics, today announced a partnership with StandUp For Kids (www.gazelle.com/standupforkids) as its featured charity during this holiday season. Not surprisingly, this year charitable donations are down in comparison to 2007. In fact, 35 percent of charities have reported significant declines according to the annual GuideStar Nonprofit Survey. However, Gazelle provides an economical way for individuals to help their favorite charities such as StandUp For Kids, even when money is tight. By simply selling their unwanted gadgets such as laptops, MP3 players and cell phones to Gazelle, supporters can donate the money they earn directly to the cause of their choice.

Founded in 1990 by Rick Koca, a retired naval officer, StandUp For Kids aims to seek out and assist the 1.5 million homeless children across the U.S. that are living on the streets. Serving more than 1,000 kids a week across 35 cities in 20 states, this national non-profit organization – which greatly depends on charitable donations to support their mission of helping children in need, is utilizing Gazelle as a fundraising platform. During the months of December and January, StandUp For Kids is encouraging its supporters to clean out their closets and drawers to turn their electronics into cash. On average, Gazelle users can earn approximately $115 by selling their unwanted gadgets, which if donated, translates into more than a week’s worth of meals for a child in need.

“We understand that monetary donations can be difficult to make especially during an economic downturn, which is why we decided to ask people to support StandUp For Kids through Gazelle rather than their wallets,” says Keith Sanders, national director of corporate development. “It is estimated that one out of every seven kids will run away by the age of 18. The money that our supporters can donate through Gazelle, will be used to provide hot meals, clothing, counseling and many more much needed services for our kids, as well as allow StandUp For Kids to start new programs in other cities.”

Gazelle offers a supplemental way for non-profits to fundraise without impacting consumer’s pocketbooks or businesses’ bottom line. Through Gazelle, charities, foundations and schools are empowered to offer their supporters a win-win opportunity to earn money for their organization by encouraging them to use Gazelle. This not only provides them with the benefit of helping a cause they care about, but also fosters an environmentally-conscious approach to preventing eWaste.

“StandUp For Kids addresses so many important issues—hunger, homelessness and education. We were compelled by their mission and are proud to help a great cause by providing a fast and easy way for individuals to help homeless at-risk children,” said Israel Ganot, president and CEO of Second Rotation, the company behind Gazelle. “We envision Gazelle becoming an important fundraising tool for charities and schools – and we’re committed to simplifying this process so that more time and focus can be spent on causes such as StandUp For Kids.”

To learn more about StandUp For Kids and how consumers can make a donation with their unwanted gadgets, please visit http://www.gazelle.com/standupforkids.

ABOUT GAZELLE: Gazelle (www.gazelle.com), a service of Second Rotation, Inc, is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Second Rotation is led by a group of consumer Internet veterans from companies like eBay, BuyerZone and Fairmarket and is backed by venture capital firms Venrock Associates and RockPort Capital Partners.

PRESS CONTACTS: Colleen Wickwire SHIFT Communications |  (415) 591-8414 | cwickwire@shiftcomm.com

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November 11, 2008

GAZELLE NOW OFFERS AMAZON.COM GIFT CARDS FOR FASTER, EASIER REWARD OPTION

Gazelle (www.gazelle.com), the online service that offers a fast, safe and practical way for people to get cash for their unwanted electronics, now offers customers a broader range of payment options with the introduction of Amazon.com Gift Cards. In addition to opting for a check, PayPal, or charitable donation, Gazelle users can now select an Amazon.com Gift Card that can be used to shop for ...

Gazelle (www.gazelle.com), the online service that offers a fast, safe and practical way for people to get cash for their unwanted electronics, now offers customers a broader range of payment options with the introduction of Amazon.com Gift Cards. In addition to opting for a check, PayPal, or charitable donation, Gazelle users can now select an Amazon.com Gift Card that can be used to shop for millions of items in over 40 product categories at Amazon.com. Given the economic climate and the pending holiday shopping season, there’s no better time than now for budget-conscious consumers to trade in items they aren’t using in exchange for additional buying power. On average, Gazelle customers earn approximately $115 when selling unwanted gadgets.

“We’re expecting customers to look for convenience and additional ways to save money this season,” says Michal Geller, director of Gift Cards at Amazon.com. “We are pleased that holiday shoppers now have the convenient option to use Gazelle to trade in unwanted items for Amazon.com Gift Cards.”

Both Gazelle and Amazon.com are committed to providing customers with an environmentally responsible way to consume electronics. Gazelle finds new owners for the functional products that customer’s trade-in or guides items that have reached their end of life, to appropriate recycling channels to ensure they do not end up in landfills. Amazon.com shoppers will be able to participate in this process by visiting www.gazelle.com/amazon-green.

“Gazelle is dedicated to keeping electronics out of landfills and reducing e-waste. We commend Amazon.com’s efforts to provide their customers with the means to participate in this process,” said Rousseau Aurelien, founder & CEO of Second Rotation, the company behind Gazelle. “Thousands of consumers have already sold their cell phones, MP3 players, laptops and other gadgets through Gazelle, all while being green and feeling good about it.”

With the average household containing 24¹ consumer electronics, there’s no easier way to subsidize holiday spending then by cleaning out closets to remove any unwanted items. It’s not only economically rewarding, but consumers can increase their spending power this season without feeling the guilt of burdening landfills with unnecessary items.

ABOUT GAZELLE Gazelle (www.gazelle.com), a service of Second Rotation, Inc, is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Second Rotation is led by a group of consumer Internet veterans from companies like eBay, BuyerZone and Fairmarket and is backed by venture capital firms Venrock Associates and RockPort Capital Partners.

SOURCES: 1. Consumer Electronics Association, “Trends in CE Reuse, Recycle and Removal,” March 2008 http://www.ce.org/Executive_Summary_-_CE_Reuse_Recycle_and_Removal.pdf

PRESS CONTACTS: Colleen Wickwire SHIFT Communications (415) 591-8414 cwickwire@shiftcomm.com

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November 10, 2008

SECOND ROTATION SECURES $6 MILLION IN NEW VENTURE FUNDING

Second Rotation, the company behind the online service Gazelle (www.gazelle.com), today announced a $6 million round of funding led by RockPort Capital Partners, one of the largest venture capital firms focused on clean technology investments. The Series B funding includes previous investors Venrock Associates and angel investors Austin Ligon and Henry Vogel. The investment validates Gazelle’s ...

Second Rotation, the company behind the online service Gazelle (www.gazelle.com), today announced a $6 million round of funding led by RockPort Capital Partners, one of the largest venture capital firms focused on clean technology investments. The Series B funding includes previous investors Venrock Associates and angel investors Austin Ligon and Henry Vogel. The investment validates Gazelle’s effectiveness in providing consumers with an easy, fast and safe way to get cash for their unwanted electronics or support responsible recycling. The capital will primarily be used to further develop Gazelle by investing in new technology and product enhancements. Additionally, funds will be leveraged for branding and marketing opportunities.

“Despite the current economic climate, we believe in supporting companies that are poised to bring to market practical solutions to the world’s most pressing problems,” said Alexander “Hap” Ellis III, general partner at RockPort Capital Partners. “Second Rotation’s reCommerce business model is well positioned for successful consumer adoption and profitability based on its fundamental drivers: cash rewards, convenience and environmental responsibility.”

reCommerce is an economic model that rewards consumers for efficient consumption. By providing a quick and easy way for consumers to get a guaranteed price for the products they no longer use or need, Gazelle enables consumers to participate in reCommerce more efficiently. Gazelle does the work of finding new owners for functional products or, as a last resort, guides them through the appropriate channel for recycling so that unwanted products do not end up in landfills. Gazelle provides a no-risk, eco-friendly and economically rewarding option for consumers who are intimidated by or weary of the complexities and inefficiencies of traditional peer-to-peer selling or recycling options.

“Our objective from the beginning has been to promote efficient consumption through reCommerce,” said Rousseau Aurelien, founder & CEO of Second Rotation. “With the average U.S. household containing approximately 24 consumer electronics, this new round of funding confirms our belief that the market for reCommerce is vast, sustainable and environmentally essential. As more consumers decide to get rid of their unwanted gadgets, Gazelle will continue to be a long-term partner in helping them navigate and benefit through reCommerce.”

To date, thousands of consumers have sold their cell phones, MP3 players, laptops, or other gadgets through Gazelle, all while being green and feeling good about it. For more information on how consumers can sell or responsibly recycle their unwanted consumer electronics, please visit www.gazelle.com.

ABOUT SECOND ROTATION Founded in 2006, Second Rotation, the company behind Gazelle (www.gazelle.com), is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Second Rotation is led by a group of consumer Internet veterans from companies like eBay, BuyerZone and Fairmarket and is backed by venture capital firms Venrock Associates and RockPort Capital Partners.

PRESS CONTACTS: Colleen Wickwire SHIFT Communications (415) 591-8414 cwickwire@shiftcomm.com

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