August 15, 2012

Survey Shows Consumers Attracted to Physique of New iPhone

Gazelle, the nation’s leading high-end consumer electronics trade-in site, today announced the results of a survey illustrating the driving factors behind the decision to upgrade to the new iPhone. The survey consisted of more than 2,600 Gazelle customers who currently use an iPhone, Android, Blackberry or Windows mobile phone. The rumors around the promise of a larger screen and thinner desig...

Gazelle, the nation’s leading high-end consumer electronics trade-in site, today announced the results of a survey illustrating the driving factors behind the decision to upgrade to the new iPhone. The survey consisted of more than 2,600 Gazelle customers who currently use an iPhone, Android, Blackberry or Windows mobile phone. The rumors around the promise of a larger screen and thinner design were two leading reasons for consumers’ plans to upgrade to the new iPhone, with nearly 60 percent and 50 percent of respondents, respectfully, citing these reasons. An additional factor was pure excitement; nearly 90 percent of respondents stated they “felt an adrenaline rush” when they were looking at newer, better technology. “The data from this survey supports our belief that the anticipated bodychange will result in an iPhone frenzy,” said Anthony Scarsella, chief gadget officer, Gazelle. “According to the survey, more than 83 percent of respondents are planning to upgrade to the new iPhone.”

Additional data from the survey includes:

·       Thirty seven percent of respondents point to the lack of 4G/LTE support as the reason they want to get rid of their old devices.

·       More than 25 percent of respondents cited age, speed and the small screen as reasons for ditching their current devices.

·       Almost 45 percent of respondents cited the need for having “the latest and greatest” as a reason to upgrade.

·       Consumers have used a variety of excuses to upgrade in the past, including “the dog ate it” (7.1 percent), “it fell in the toilet” (9.1 percent), “I lost it” (15.5 percent), seeing fingerprints on the screen (21 percent) and “I didn’t have to pay for it” (35.7 percent).

“What many consumers don’t realize is that they can trade-in their used device for cash, offsetting the price of a new phone,” continued Scarsella. “Gazelle offers consumers a 30-day price lock guarantee, ensuring they can get pre-launch value for their device. We expect trade-in values of used devices to decrease as we get closer to the launch date for the new iPhone, so now is definitely the time to act.” For more information on Gazelle and the trade-in value of your current device, visit www.gazelle.com. About Gazelle Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has helped hundreds of thousands of consumers trade in their used gadgets to upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

Media Contact Erica Orthman/Kristin Allaben for Gazelle 617-945-1915 gazelle@launchsquad.com

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July 25, 2012

Gazelle Offers Tips For Good Etiquette For Cell Phone Courtesy Month and Beyond

 As cell phones and smartphones have become a bigger part of our lives, they’ve also caused us to develop some bad social habits that have the tendency to annoy everyone around us. DuringCell Phone Courtesy Month, Gazelle (Gazelle.com), the nation’s leading trade-in site for high-end consumer electronics, has provided essential tips for good cell phone behavior to remember all year around.  Cel...

 As cell phones and smartphones have become a bigger part of our lives, they’ve also caused us to develop some bad social habits that have the tendency to annoy everyone around us. DuringCell Phone Courtesy Month, Gazelle (Gazelle.com), the nation’s leading trade-in site for high-end consumer electronics, has provided essential tips for good cell phone behavior to remember all year around. 

Cell phone courtesy goes beyond simply keeping your conversations short and voice level to a minimum.Gazelle’s tips for year-round Cell Phone Courtesy include:

·       Keep personal and business details private by keeping them quiet. We’ve all seen (or known) the person who screams into his cell phone like it’s a tin can connected to a string. While it’s always a good idea to keep your voice down when talking on a cell phone in a crowded area, it’s even more important when sensitive personal or business information is involved. The person next to you at the airport really doesn’t want to hear about the ups-and-downs of your dating life, and revealing the details of that big business deal in the works could get you fired if it’s overheard by the wrong person.

·       Don’t insist on settling every argument by looking up the answer on your phone. While it’s nice to finally be able to settle barstool debates in real time, it’s best to avoid the urge to look everything up on your phone. Debate and discussion is fun, and nobody likes a know-it-all, anyway 

·       When at the gym, use your phone as a source of tunes, not as a way to conduct a meeting. Talking while on the treadmill or lifting weights is an easy way to get hurt – or make the bodybuilder next to you want to use you for arm curls. Avoid making calls at the gym, or, better yet, leave your phone in your locker.

·       Send a text instead of leaving a voicemail. These days, no one likes receiving voicemails.The next time you can’t reach someone by phone, try the Gentleman’s Maneuver: hang up before the beep and send a text instead. Chances are you’ll get a response much more quickly that way.

·       Don’t take your phone into the bathroom. A recent survey we conducted revealed that nearly 85% have used their phone while in the bathroom. Not only is this unsanitary practice off-putting to friends and co-workers, it can lead to unsightly damage caused by water… or something far, far worse.

·       Give your phone the protection it needs.Cell Phone Courtesy Month isn’t just about being mindful of others when using your phone; it’s also about taking good care of your phone itself. Be careful with your phone and purchase the right cover, case or screen protector to keep your phone free of scratches, nicks and water damage. This will not only keep your gadget functional and looking nice, it will protect its trade-in value.

·       When you’re ready for an upgrade, trade in your old phone. Did you know that even though it might not be brand new, your phone still has value? Whenever you’re ready for an upgrade, make sure you trade in your old phone. Not only is it courteous for the environment, the money you earn will have your wallet saying thank you, too.

“Being mindful of your phone and of others might seem like the obvious thing to do, but the ubiquity of smart phones has caused some less-than-courteous practices to spring up,”said Anthony Scarsella, Gazelle’s chief gadget officer.  “As the nation’s leading trade-in site for high-end consumer electronics, we love smart phones, iPads and MacBooks. We want everyone to continue loving their consumer electronic devices by getting the most out of them . . .without making mortal enemies of those around us.”

About Gazelle Gazelle (www.gazelle.com) is the nation’s leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has helped hundreds of thousands of consumers trade in their used gadgets to upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S.

Media contact

Gerald Kimber White

RF|Binder Partners

(781) 559-0425

gazelle@rfbinder.com

 

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July 25, 2012

Gazelle CFO Wins Boston Business Journal CFO of The Year Award

 Gazelle (Gazelle.com), the nation’s leading trade-in site for high-end consumer electronics, today announced its CFO, Chris Sullivan received Boston Business Journal’s CFO of the Year award for midsize private companies.  “This award is much more a reflection of Gazelle's success than the accomplishments of any individual. It is thanks to the extraordinary work by all of Gazelle's employees, i...

 Gazelle (Gazelle.com), the nation’s leading trade-in site for high-end consumer electronics, today announced its CFO, Chris Sullivan received Boston Business Journal’s CFO of the Year award for midsize private companies.

 “This award is much more a reflection of Gazelle's success than the accomplishments of any individual. It is thanks to the extraordinary work by all of Gazelle's employees, investors and partners and because of a phenomenal base of customers who have been so enthusiastic in their endorsement of what we do,” said Chris Sullivan, Gazelle’s chief financial officer. 

 

“Chris has shown great leadership at Gazelle over the past two years, helping us to achieve remarkable growth while maintaining tight fiscal controls,” said Israel Ganot, Gazelle’s president and chief executive officer.  “I am happy to celebrate this success with Chris and proud of his achievement.”

 

Gazelle.com offers the industry’s easiest way for people to quickly and safely trade in their gently-used smartphones and other high-end electronics for cash. Gazelle helps people upgrade smarter by rewarding them for giving the gadgets they no longer need a new life.  Gazelle continues to see tremendous growth and has become the leading player in the direct-to-consumer reCommerce space.  To date, Gazelle has facilitated more than 900,000 gadget trade-ins.

About Gazelle Gazelle (www.gazelle.com) is the nation’s leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has helped hundreds of thousands of consumers trade in their used gadgets to upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S.

Media contact

Gerald Kimber White

RF|Binder Partners

(781) 559-0425

gazelle@rfbinder.com

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June 26, 2012

Gazelle's New Offer Update Service Keeps You In-The-Know About The Value of Your Consumer Electronics

 Gazelle (www.gazelle.com), the nation’s leading high-end consumer electronics trade-in site, today announced a new service to help consumers decide when to trade in their devices.  The new Offer Update service allows you to sign up to receive periodic email notifications about Gazelle’s current offer value for your gadgets.  The first generation of Offer Updates will give Gazelle’s value of th...

 Gazelle (www.gazelle.com), the nation’s leading high-end consumer electronics trade-in site, today announced a new service to help consumers decide when to trade in their devices.  The new Offer Update service allows you to sign up to receive periodic email notifications about Gazelle’s current offer value for your gadgets.  The first generation of Offer Updates will give Gazelle’s value of the iPhone® 3GS, 4 and 4S and all iPad® models on a monthly, quarterly or annual basis.

“We beta launched Offer Updates in April and saw a record customer response so we decided to make it available to our entire audience,” said Sarah Welch, Gazelle’s chief marketing officer.  “We expect to provide Offer Updates for a broader set of products over time and will add enhancements to provide even better intelligence to help consumers determine the best time to sell.”

Josh Smith of GottaBeMobile was among the early beta testers for the program and had this to say:  “Anyone interested in upgrading to the iPhone 5 this fall should sign up for pricing alert on the current iPhone model to prepare for the coming trade-in price drops. Gazelle offers some of the best prices for used iPhones and iPads, as well as other popular Android smartphones.”

About Gazelle

Gazelle (www.gazelle.com) is the nation’s leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has helped hundreds of thousands of consumers trade in their used gadgets to upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Second Rotation, Inc., registered in the U.S. iPhone and Apple are trademarks of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

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Media contact

Brian Belardi

RF|Binder Partners

(212) 994-7531 

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June 18, 2012

Consumers crave the iPhone more than Facebook, sex, according to Gazelle

As iPhone turns 5, Gazelle survey shows dramatic impact device has had on lives of consumers Visit Facebook page to wish happy birthday to iPhone– and enter to win $2,500 Apple® shopping spree BOSTON, Mass. – June 18, 2012 – How much do consumers love their iPhones? Quite a bit, according to a survey released today by Gazelle (www.gazelle.com), the nation’s leading high-end consumer electronics...

As iPhone turns 5, Gazelle survey shows dramatic impact device has had on lives of consumers

Visit Facebook page to wish happy birthday to iPhone– and enter to win $2,500 Apple® shopping spree

BOSTON, Mass. – June 18, 2012 – How much do consumers love their iPhones? Quite a bit, according to a survey released today by Gazelle (www.gazelle.com), the nation’s leading high-end consumer electronics trade-in site. The results of the survey, released in honor of iPhone’s fifth birthday on June 29, show just how great an impact the device has had on many aspects of consumers’ lives, from their gadget purchasing behavior to social etiquette to sex.

More than 1,000 Gazelle customers who have traded in at least one iPhone participated in the survey. Highlights include:

  • Forget the IPO buzz: iPhone, not Facebook, is what consumers truly can’t do without. When asked which device or platform they would not be able to live without, a majority (65%) chose iPhone, while only a few (1%) report not being able to do without Facebook. Nearly 15% of respondents said they’d rather give up sex than go for even a weekend without their iPhone. Now that’s love.
  • Tim Cook, are you listening? Consumers want an iPhone with a larger screen. Nearly 40% of respondents report a bigger screen is the feature they would most like to see added to the next version of the iPhone. Apple has remained non-committal about whether the next version will feature a larger screen, but if the decision was left in the hands of consumers, we’d all need a little extra room in our pockets and purses.
  • Thanks to iPhone, consumers have been able to reduce the number of devices they own. Nearly 70% of survey respondents report waving goodbye to their iPod or mp3 player since purchasing an iPhone. Fifty-five percent have ditched their camera, and over 40% have gotten rid of their GPS unit since buying an iPhone.
  • iPhone is ruining our manners and we love it anyway. More than 25% of survey respondents report that they “almost always” use their iPhone while in a social setting such as during a meal or while at a party. iPhone hasn’t just changed how we communicate and access information – it’s also completely changed live social interaction. A combined 58% of respondents say they use their iPhone in a social setting either “usually” or “occasionally,” while only 17% of respondents report using their iPhone in such a situation either “rarely” or “never.”
  • Think twice before you reach for a friend’s iPhone – you don’t know where it’s been. Nearly 85% of respondents report having used their iPhone while in the bathroom. Perhaps more disturbingly, nearly 4% of respondents report having used their iPhone while having sex.

“It’s amazing to think about how much the iPhone has changed consumers’ lives in just five short years,” said Anthony Scarsella, Gazelle’s chief gadget officer. “As the nation’s leading high-end consumer electronics trade-in site, we know just how much people love their iPhones, and we’re happy to help them upgrade to the latest generation in the smartest way possible – by giving them cash for their current device.” 

To celebrate iPhone’s birthday and the countless ways iPhone has changed our lives over the last five years, Gazelle invites people to visit its Facebook page and submit a “happy birthday wish” to iPhone. By “liking” Gazelle and submitting a “happy birthday wish” through the page, consumers will be entered to win a chance to receive a $2,500 shopping spree to the Apple Store. Consumers will be able to enter their wish through June 30.  Other terms and conditions apply.

About Gazelle

Gazelle (www.gazelle.com) is the nation’s leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has helped hundreds of thousands of consumers trade in their used gadgets to upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Second Rotation, Inc., registered in the U.S. iPhone and Apple are trademarks of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

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Media contact

Brian Belardi

RF|Binder Partners 

(212) 994-7531 

gazelle@rfbinder.com

see all