June 18, 2012

Consumers crave the iPhone more than Facebook, sex, according to Gazelle

As iPhone turns 5, Gazelle survey shows dramatic impact device has had on lives of consumers Visit Facebook page to wish happy birthday to iPhone– and enter to win $2,500 Apple** ® **** shopping spree** BOSTON, Mass. – June 18, 2012 – How much do consumers love their iPhones? Quite a bit, according to a survey released today by Gazelle (www.gazelle.com), the nation’s leading high-end consumer...

As iPhone turns 5, Gazelle survey shows dramatic impact device has had on lives of consumers

Visit Facebook page to wish happy birthday to iPhone– and enter to win $2,500 Apple** ® **** shopping spree**

BOSTON, Mass. – June 18, 2012 – How much do consumers love their iPhones? Quite a bit, according to a survey released today by Gazelle (www.gazelle.com), the nation’s leading high-end consumer electronics trade-in site. The results of the survey, released in honor of iPhone’s fifth birthday on June 29, show just how great an impact the device has had on many aspects of consumers’ lives, from their gadget purchasing behavior to social etiquette to sex.

More than 1,000 Gazelle customers who have traded in at least one iPhone participated in the survey. Highlights include:

  • Forget the IPO buzz: iPhone, not Facebook, is what consumers truly can’t do without. When asked which device or platform they would not be able to live without, a majority (65%) chose iPhone, while only a few (1%) report not being able to do without Facebook. Nearly 15% of respondents said they’d rather give up sex than go for even a weekend without their iPhone. Now that’s love.

  • Tim Cook, are you listening? Consumers want an iPhone with a larger screen. Nearly 40% of respondents report a bigger screen is the feature they would most like to see added to the next version of the iPhone. Apple has remained non-committal about whether the next version will feature a larger screen, but if the decision was left in the hands of consumers, we’d all need a little extra room in our pockets and purses.

  • Thanks to iPhone, consumers have been able to reduce the number of devices they own. Nearly 70% of survey respondents report waving goodbye to their iPod or mp3 player since purchasing an iPhone. Fifty-five percent have ditched their camera, and over 40% have gotten rid of their GPS unit since buying an iPhone.

  • iPhone is ruining our manners and we love it anyway. More than 25% of survey respondents report that they “almost always” use their iPhone while in a social setting such as during a meal or while at a party. iPhone hasn’t just changed how we communicate and access information – it’s also completely changed live social interaction. A combined 58% of respondents say they use their iPhone in a social setting either “usually” or “occasionally,” while only 17% of respondents report using their iPhone in such a situation either “rarely” or “never.”

  • Think twice before you reach for a friend’s iPhone – you don’t know where it’s been. Nearly 85% of respondents report having used their iPhone while in the bathroom. Perhaps more disturbingly, nearly 4% of respondents report having used their iPhone while having sex.

“It’s amazing to think about how much the iPhone has changed consumers’ lives in just five short years,” said Anthony Scarsella, Gazelle’s chief gadget officer. “As the nation’s leading high-end consumer electronics trade-in site, we know just how much people love their iPhones, and we’re happy to help them upgrade to the latest generation in the smartest way possible – by giving them cash for their current device.”

To celebrate iPhone’s birthday and the countless ways iPhone has changed our lives over the last five years, Gazelle invites people to visit its Facebook page and submit a “happy birthday wish” to iPhone. By “liking” Gazelle and submitting a “happy birthday wish” through the page, consumers will be entered to win a chance to receive a $2,500 shopping spree to the Apple Store. Consumers will be able to enter their wish through June 30. Other terms and conditions apply.

About Gazelle

Gazelle (www.gazelle.com) is the nation’s leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has helped hundreds of thousands of consumers trade in their used gadgets to upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Second Rotation, Inc., registered in the U.S. iPhone and Apple are trademarks of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

Media contact

Brian Belardi

RF|Binder Partners

(212) 994-7531

gazelle@rfbinder.com

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April 17, 2012

Gazelle CEO Israel Ganot Honored with Boston Business Journal "Best Green Practices Award"

Gazelle (www.gazelle.com), the leader in high-end consumer electronics trade-ins, today announced its co-founder and CEO Israel Ganot has been selected as the winner of the Emerging Leader Award of the Boston Business Journal's 2012 Best Green Practives Awards. These awards honor companies and individuals who have worked to bring greater environmental sustainability to the workplace, their cust...

Gazelle (www.gazelle.com), the leader in high-end consumer electronics trade-ins, today announced its co-founder and CEO Israel Ganot has been selected as the winner of the Emerging Leader Award of the Boston Business Journal's 2012 Best Green Practives Awards. These awards honor companies and individuals who have worked to bring greater environmental sustainability to the workplace, their customers and communities. Ganor is the first recipient of the Emerging Leader award, which is the newest Best Green Practives Award, and will be honored at the 5th annual Green Business Summit in Boston on May 9.

“I am thrilled to be recognized by the Boston Business Journal for our efforts to fundamentally change the way people consume electronic devices,” said Israel Ganot, CEO of Gazelle. “When we launched Gazelle, there weren’t many options for responsibly disposing of your electronic gadgets beyond simply recycling, and even that wasn’t happening as much as it should. Our reCommerce service was a new option and has become a key component of many consumers’ purchase process. In Q4 2011 alone, more than 150,000 iPhones were traded in at Gazelle, enabling our customers to subsidize their upgrades and ensure their old iPhones stayed in use. This award is a testament to the value of and need for reCommerce.”

Gazelle offers the industry’s easiest way for people to quickly and safely trade in their gently-used high-end electronics for cash. Gazelle helps people upgrade smarter by rewarding them for giving the gadgets they no longer need a new life. Gazelle continues to see tremendous growth and has become the leading player in the direct-to-consumer reCommerce space. To date, Gazelle has facilitated more than 900,000 gadget trade-ins.

ABOUT GAZELLE

Gazelle (www.gazelle.com) is the leader in high-end consumer electronics trade-ins, providing the easiest way for consumers to quickly and safely get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has received more than 900,000 gadgets, helping consumers de-clutter their lives, earn quick cash and generally lead a greener life. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

Gazelle is a trademark of Second Rotation, Inc., registered in the U.S. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.

PRESS CONTACT:

Gerald Kimber White

RF|Binder Partners

(781) 455-8250

gazelle@rfbinder.com

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October 04, 2011

Gazelle Prepares for Unprecedented reCommerce Frenzy with New Service Enhancements

BOSTON, Oct. 4, 2011 /PRNewswire/ -- With the announcement of Apple's iPhone expected this afternoon, Gazelle, the nation's leading reCommerce™ service, is rolling out the red carpet for iPhone owners with enhancements designed to help customers get paid easy and fast. The changes include updates throughout the customer experience, including online user experience, processing, and customer supp...

BOSTON, Oct. 4, 2011 /PRNewswire/ -- With the announcement of Apple's iPhone expected this afternoon, Gazelle, the nation's leading reCommerce™ service, is rolling out the red carpet for iPhone owners with enhancements designed to help customers get paid easy and fast. The changes include updates throughout the customer experience, including online user experience, processing, and customer support.

Enhancements include:

  • Simplified online experience: Most 1-3 year old cell phones have light to moderate wear and tear. With this in mind, Gazelle radically simplified its item condition scale and offer calculation experience to make it easier for customers to accurately describe their phone and therefore receive our best offer. The new conditions allow customers to choose from "flawless," "good," or "broken." Gazelle expects 90% of traded in phones to be in good condition.

  • Dedicated support: All customers who trade in an iPhone will gain access to a dedicated customer support team who will be standing by to proactively solve problems and answer any questions.

  • Faster payment: A specially trained iPhone processing team is ready to check out thousands of phones per day, meaning customers will get paid fast.

Consumers are growing more aware that their used electronics hold value, but today, still only a small fraction of consumer electronics are considered for trade in. Gazelle expects that current economic factors will change things for iPhone owners. Already, since the press invite went out for the Apple event, more than 10,000 consumers have traded in their iPhone through Gazelle.

"We know that iPhone owners will want to get their hand on the latest model as soon as possible," said Israel Ganot, co-founder and CEO of Gazelle. "We want to help them do that by providing a simple, trusted experience that will enable them to quickly get cash for their used phone that they can use to upgrade to the new one. We're committed to doing so by creating the best experience through customer-centric innovation and support."

At the time of this press release, Gazelle offered up to $284 for iPhone trades (AT&T white 32gb iPhone 4). Prices are expected to drop rapidly so please see gazelle.com/iphone for latest pricing.

After being founded in 2006, Gazelle has seen tremendous growth and has become leading player in the reCommerce™ space. Last year, the company achieved 155% growth and has lead over 200,000 Customers to trade in or recycle over 550,000 used electronics.

Like every item that arrives at Gazelle, all iPhones will be hand-inspected by a trained member of the Gazelle gadget lab team. Customers can rest assured knowing Gazelle will take care of data destruction and ensure that their item enjoys an extended life in a new home.

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 220,000 consumers trade their used gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

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September 20, 2011

Sell Your iPhone Right from Your iPhone

BOSTON, Sept. 20, 2011 /PRNewswire/ -- Just in time for the anticipated launch of Apple's new iPhone, Gazelle (www.gazelle.com), the nation's leading consumer electronics reCommerce service, is launching a newly developed app that enables customers to sell their used iPhone right from their iPhone, iPad, or iPod Touch. The app, titled "Gazelle Gadget Trader" is compatible with iOS devices and c...

BOSTON, Sept. 20, 2011 /PRNewswire/ -- Just in time for the anticipated launch of Apple's new iPhone, Gazelle (www.gazelle.com), the nation's leading consumer electronics reCommerce service, is launching a newly developed app that enables customers to sell their used iPhone right from their iPhone, iPad, or iPod Touch. The app, titled "Gazelle Gadget Trader" is compatible with iOS devices and can be downloaded from the app store.

The app is designed to easily calculate for customers how much their iPhone is worth in a matter of seconds. The app will even detect what iPhone you are using in order to facilitate an even quicker trade-in.

From there, customers ship their phone to Gazelle (packaging and shipping is free) and then get paid.

Gazelle expects a record number of iPhone trades as AT&T and Verizon customers alike look to upgrade to the anticipated new model. "The app makes it easy for you to trade in your phone anytime, anywhere, making it simpler than ever to offset the purchase of a new iPhone," said Israel Ganot, co-founder and CEO of Gazelle. "This app is part of our effort to roll out the red carpet for the millions of iPhone owners looking to upgrade. We want you to know that if you have a used iPhone, we're committed to giving you an easy, fast, and trusted service."

A new iPhone launch means big business for the reCommerce industry. Last summer, over 30,000 consumers traded iPhones into Gazelle to get cash for an upgrade to iPhone 4. This year, with so many generations of iPhone owners and many Verizon customers ready to take the leap to newer Apple technology, Gazelle expects trade-in fever to have an even more noticeable impact on the market. Gazelle takes steps to ensure all data is properly removed from every gadget it receives, and to ensure 100% of the items sent to Gazelle are responsibly reused or recycled.

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides an easy, fast, and fair way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 220,000 consumers trade their used gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

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September 06, 2011

Gazelle Names Sarah Welch as CMO

Gazelle (www.gazelle.com), the nation's leading consumer electronics reCommerce™service, today announced that Sarah Welch has been named its Chief Marketing Officer (CMO). Sarah joins Gazelle as its first CMO and will be immediately responsible for the company's overall marketing strategy and award-winning product and Customer experience. In her role, Sarah will lead Gazelle's fast-growing mark...

Gazelle (www.gazelle.com), the nation's leading consumer electronics reCommerce™service, today announced that Sarah Welch has been named its Chief Marketing Officer (CMO). Sarah joins Gazelle as its first CMO and will be immediately responsible for the company's overall marketing strategy and award-winning product and Customer experience. In her role, Sarah will lead Gazelle's fast-growing marketing team, and bring leadership to the expansion of tactics, including advertising, online marketing, and communications. Sarah will report directly to co-founder and CEO, Israel Ganot.

Sarah joins Gazelle with more than 15 years of marketing experience. Sarah joins Gazelle from TripAdvisor, the world's most visited travel website, where she held senior roles including Vice President of Marketing and Vice President of the TripAdvisor Media Group. Before TripAdvisor, Sarah worked at an array of well-established companies including BabyCenter, the leading online resource for new and expectant parents, and eBay. Sarah earned her Bachelor's from Brown University and her MBA from the Stanford Graduate School of Business.

"Sarah's experience and approach make her a great fit for Gazelle's business and culture," said Israel Ganot, Co-Founder and CEO of Gazelle. "As CMO, Sarah will round out our executive team, and I'm confident that with her mix of experience and deep background in both marketing and product she will help us bring reCommerce to the masses."

"Gazelle is the perfect match for my experience and interests," said Sarah Welch. "Gazelle's mission to redefine the consumption of electronics, the company's massive global opportunity for its business and the company's commitment to being a leading workplace all combined to make it an irresistible opportunity."

This announcement comes on the heels of Gazelle's recently announced series D financing of $22M, led by Craton Equity Partners. Gazelle, founded in 2006, has inspired more than 200,000 Customers to change their consumption habits and trade-in more than 600,000 used electronics to be reused or responsibly recycled.

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive data removal. To date, Gazelle has helped more than 200,000 consumers trade their gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

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