February 04, 2011

Looking to Avoid Your Early Termination Fee? Just Trade in with Gazelle

The long-awaited Verizon iPhone will be hitting stores in a few short days, but for customers who want to switch carriers, this means coughing up an Early Termination Fee as high as $325 to break their contracts. To help alleviate this financial burden and promote the trade-in of used electronics, Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, announced today that it will ...

The long-awaited Verizon iPhone will be hitting stores in a few short days, but for customers who want to switch carriers, this means coughing up an Early Termination Fee as high as $325 to break their contracts. To help alleviate this financial burden and promote the trade-in of used electronics, Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, announced today that it will give away $300, that customers can use to pay their early termination fee, to 10 people leading up to the launch of Verizon’s iPhone on February 10th.

The promotion starts today and runs until February 14th. Each day during the promotion, Gazelle will select one Customer who trades in their iPhone on gazelle.com to win $300 to pay off their ETF. All iPhone models qualify, including the original iPhone, 3G, 3GS, and 4. To enter, Customers just need to sell their iPhone at gazelle.com during the promotion period and then ship it to Gazelle to complete their transaction.

“Early termination fees are a big financial barrier to switching carriers,” said Israel Ganot, CEO and co-founder of Gazelle. “With Gazelle, customers can already earn up to $425 for trading in an iPhone and now 10 lucky winners will get an additional $300 to pay off their ETF and make the switch to Verizon.”

Gazelle has helped thousands of Customers upgrade smartly to the latest and greatest technology by enabling them to trade in used devices for cash they can use to fund their purchase of new devices. Since Verizon announced the launch date of the iPhone, Gazelle has seen a strong increase in iPhone, Blackberry and Droid trades as many take advantage of Gazelle Values averaging well over $100 for these used phones. Check out Gazelle’s special website www.gazelle.com/iphone for the latest iPhone Values and for tips and tricks on how to sell your iPhone.

  • ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and
safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the
risk and effort out of selling electronic gadgets online and provides its users with benefits such
as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has
helped more than 150,000 consumers reCommerce their old gadgets to de-clutter their lives, earn
quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier
venture capital firms Physic Ventures, Venrock Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners
(212) 994-7546
gazelle@rfbinder.com

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January 11, 2011

CES Show Floor Survey from Gazelle Shows Android and iPhone Users Both to Switch to Verizon iPhone

Perhaps the most buzz that came out of CES surrounded an announcement that wasn’t even made at the tradeshow - the Verizon iPhone. Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, today released the results of a survey that polled more than 200 attendees at the International CES and gauged the likelihood that current smartphone owners would switch to a Verizon iPhone. Based ...

Perhaps the most buzz that came out of CES surrounded an announcement that wasn’t even made at the tradeshow - the Verizon iPhone. Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, today released the results of a survey that polled more than 200 attendees at the International CES and gauged the likelihood that current smartphone owners would switch to a Verizon iPhone. Based on the results below, Gazelle is expecting an unprecedented amount of trade-ins as smart phone users look for a way to pay off Early Termination Fees and fund the purchase of a new Verizon iPhone.

Notable survey findings:

Trade-in will be the path to upgrading:

  • 75% of those polled said that if they did indeed purchase a Verizon iPhone, they would trade in their current smart phone for cash to pay their ETF and fund the switch to the Verizon iPhone.

  • Gazelle can help alleviate that financial burden. As of the date of this release, gazelle.com customers can lock in offers for 30 days and expect to receive the following for iPhones in perfect condition:

  • iPhone 4: $430 (32GB)

  • iPhone 3GS: $207 (32GB)

  • iPhone 3G: $125 (16GB)

iPhone owners’ dissatisfaction with AT&T’s service will drive them to put an end to this love-hate relationship

  • iPhone 3GS and 3G owners led the pack of respondents most likely to make the switch to the Verizon iPhone (62% and 59% respectively would switch to Verizon iPhone)

  • iPhone 4 users, on the other hand, won’t be so quick to make the jump, as just 27% of respondents indicated they would switch to Verizon.

  • Of those respondents that planned to switch, being “unhappy with AT&T service” was overwhelmingly selected as the biggest reason for doing so, with more than 90% selecting this response.

Android, Blackberry users more monogamous and in committed relationships, but still seduced by the iPhone’s allure

  • Current iPhone users won’t be the only ones lining up for the Verizon edition. Blackberry and Android users split nearly down the middle on their intent to purchase the Verizon iPhone (53% and 50% respectively would switch to Verizon iPhone).

“We expect the need to pay high ETFs from AT&T will be one of the big drivers for consumers to trade-in their iPhones,” said Israel Ganot, Co-Founder and CEO of Gazelle. “When the iPhone 4 was released, nearly 50,000 consumers gazelled their older models for cash that many used to purchase the new model. We’re thrilled to once again help smartphone owners upgrade intelligently and responsibly.”

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest
way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort
out of selling electronic gadgets online and provides its users with benefits such as free shipping and
packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000
consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a
greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures,
Venrock Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners

(212) 994-7546

gazelle@rfbinder.com

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January 07, 2011

Gazelle CES RECOMMERCE Report Predicts Increase in Gadget Trade-Ins to Drive Strong CE Sales in 2011

Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, today released the results of a survey that polled more than 300 attendees at International CES and gauged likely Consumer Electronic purchase and resale trends in 2011 vis-à-vis 2010. The survey aimed to better understand not only the types of electronics that CES attendees plan to purchase this year and how they differ from ...

Gazelle (www.gazelle.com), the nation’s largest RECOMMERCE™ service, today released the results of a survey that polled more than 300 attendees at International CES and gauged likely Consumer Electronic purchase and resale trends in 2011 vis-à-vis 2010. The survey aimed to better understand not only the types of electronics that CES attendees plan to purchase this year and how they differ from last year, but also how many attendees traded in or resold their used electronics in 2010 and how many plan to in 2011. The study pointed to an overall 51% increase in those who plan to resell or trade-in their used electronics in 2011 as opposed to 2010 with 60% planning to RECOMMERCE their gadgets. Research also found that 73% polled purchased a cell phone or smartphone in 2010. In addition, 32% purchased tablets in 2010 and more than one-third of respondents plan to upgrade their tablet in 2011.

Gazelle accepts hundreds of thousands of consumer electronic trade-ins each year, giving it unique insight into U.S. consumption habits. The company has been devoting time at CES to better understanding how purchase and resale patterns may change in 2011 and why the changes may occur.

Other notable findings from the survey include:

Cell/smartphones, laptops and tablets are the CE gadgets most likely to be purchased in 2011:

  • 64% of respondents plan to purchase a new cell/smartphone, while 39% plan to purchase laptops, and 33% plan to purchase new tablets

  • Digital cameras, MP3 players and video game console upgrades could be weaker in 2011, with respondents planning to upgrade at rates of 28%, 16% and 14%, respectively

    RECOMMERCE grew in importance in the lifecycle for electronic device consumption in 2010 and will be even more important in 2011

  • While 28% of respondents traded in or sold a used cell or smartphone in 2010, nearly 43% plan to in 2011 (52% increase year-over-year)

  • While just over 14% of respondents traded in or sold a used laptop in 2010, more than 24% plan to in 2011 (69% increase year-over-year)

  • While almost 3% of respondents traded in or sold a used tablet in 2010, almost 12% plan to in 2011 (337% increase year-over-year)

  • While almost 8% of respondents traded in or sold a used digital camera in 2010, nearly 16% plan to in 2011 (100% increase year-over-year)

  • While almost 8% of respondents traded in or sold a used mp3 player in 2010, nearly 11% plan to in 2011 (43% increase year-over-year)

  • While 6% of respondents traded in or sold a used video game console in 2010, 10% plan to in 2011 (64% increase year-over-year)

    Cell/smartphones, laptops, mp3 players and video game consoles are the most likely categories for RECOMMERCE:

  • Of the respondents who plan to purchase a new cell/smartphone in 2011, 67% expect to RECOMMERCE their used cell/smartphone

  • Of the respondents who plan to purchase a new laptop in 2011, 62% expect to RECOMMERCE their used laptop

  • Of the respondents who plan to purchase a new mp3 player in 2011, 65% expect to RECOMMERCE their used player

  • Of the respondents who plan to purchase a new video game console in 2011, 72% plan to RECOMMERCE their used console

“With more people planning to upgrade and trade in their electronic devices in 2011, it is becoming clear how both actions are becoming inextricably linked. Simply put, consumers are beginning to incorporate RECOMMERCE into their purchase patterns, understanding that used electronics have significant value,” said Israel Ganot, co-founder and CEO of Gazelle.

The overall CE and RECOMMERCE trends survey is part of Gazelle’s ongoing effort to gather and release data that attempts to better reflect CE market trends and purchase patterns. In November, Gazelle released the Holiday RECOMMERCE™ report, a forecast of which electronic gadgets the company anticipated would sell particularly well over the holiday season based on analysis of recent CE trade-in trends.

  • ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest
way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort
out of selling electronic gadgets online and provides its users with benefits such as free shipping and
packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000
consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a
greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures,
Venrock Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners
(212) 994-7546
gazelle@rfbinder.com

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January 06, 2011

Gazelle Redesigns Industry-Leading RECOMMERCE Website

With press, analysts, and consumers checking out the next generation of gadgets at CES, one may wonder what will happen to last year’s models. Just in time to answer this question, Gazelle (www.gazelle.com), the nation’s largest consumer electronics RECOMMERCE service, has launched a completely redesigned website for consumers to trade in or recycle used electronics easier and faster than ever....

With press, analysts, and consumers checking out the next generation of gadgets at CES, one may wonder what will happen to last year’s models. Just in time to answer this question, Gazelle (www.gazelle.com), the nation’s largest consumer electronics RECOMMERCE service, has launched a completely redesigned website for consumers to trade in or recycle used electronics easier and faster than ever. Gazelle has become well known among tech enthusiasts and upgraders for providing a great way to intelligently upgrade to the latest technology. And now with the new gazelle.com, gadget geeks will get even more to love. Highlights of the website redesign include:

  • Simplified navigation enables Customers to better browse expanded catalog of over 250,000 unique gadgets

  • 22 categories (up from 20), including the addition of Tablets and eReaders

  • A redefined approach to help Customers evaluate the condition of their gadgets and more accurately find out the Gazelle Value of their items

  • A streamlined checkout process with better bonus code entry and more flexibility for expanded payment options in the future

  • Freedom to choose the shipping carrier that works best for the Customer

  • Improvements to Customer accounts, making it easier to track the status of trades

  • Easier access to help, combined with an expanded in-house Customer Care team providing faster, better support

  • Gazelle team and culture brought to life through expanded content

  • Back-end efficiencies that reduce processing and payment speeds so Customers get paid in less than a week after their items are received

The redesign is the result of two years of continuous dialogue with thousands of Customers to better understand how to remove the hassles and frictions associated with trading in electronics. This feedback has been the driving force and inspiration behind gazelle.com’s redesign, in which virtually every aspect of the trade-in process has been reviewed, analyzed and enhanced to add to the overall Customer experience. Based on Customer supply, market demand, and mainstream commercial emergence in 2010, Gazelle has also launched separate product categories for eReaders and Tablets. The categories will enable trade-ins of devices including iPads, Kindles and Nooks. At the time of this release, the average trade-in value for each with “no noticeable flaws” was:

  • iPad 64GB WiFi + 3G: $399
  • Kindle DX: $153
  • Nook Color: $126

“Our focus from day one has been on our Customers and providing a superior Customer experience. In many ways, the experiential enhancements we have made could not have happened without the consistent engagement and excellent feedback from our Customers. Our most important goal at Gazelle is to create the easiest, most transparent user experience for our Customers, and we think this new website goes a long way to helping us do just that,” said Israel Ganot, co-founder and CEO of Gazelle. “Evidenced by the predicted turnout at the 2011 International CES, consumer electronics have become an integral part of our culture. As the supply and demand grows, Gazelle will be there to ensure that all consumers can find a happy home for their used electronics and that they can upgrade profitably and responsibly.”

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides the easiest, fastest and safest
way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort
out of selling electronic gadgets online and provides its users with benefits such as free shipping and
packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000
consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a
greener lifestyle.Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures,
Venrock Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners
(212) 994-7546
gazelle@rfbinder.com

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December 22, 2010

NEWEGG LAUNCHES CONSUMER ELECTRONICS RECOMMERCE PROGRAM

With many hot, new gadgets wrapped as gifts, waiting under trees, consumers will soon be faced with the dilemma of what to do with their used, out-of-date electronics. Coming to the rescue, Newegg, the largest pure-play technology-focused retailer online, is teaming up with Gazelle to launch an electronics trade-in and recycling program for their customers. The program will enable Newegg consum...

With many hot, new gadgets wrapped as gifts, waiting under trees, consumers will soon be faced with the dilemma of what to do with their used, out-of-date electronics. Coming to the rescue, Newegg, the largest pure-play technology-focused retailer online, is teaming up with Gazelle to launch an electronics trade-in and recycling program for their customers. The program will enable Newegg consumers to turn-in qualifying used electronics, such as cell phones, cameras and MP3 players, and redeem them for Newegg gift cards that are valid for online purchases at Newegg.com – perfect for picking up those remaining items on your wish list.

Gazelle, the nation’s largest RECOMMERCE™ service, accepts the trade-in of unwanted gadgets from more than 20 product categories, including cell phones, laptops, gaming consoles, and more. Electronic items that do not have value can still be sent to Gazelle for responsible recycling, but consumers will not receive any gift card value in return.

The program is free, easy to use and helps customers avoid the worry and hassle of selling their used items themselves. Interested customers can follow these easy steps to participate in the program:

  1. Visit www.newegg.gazelle.com.

  2. Get an offer on your used electronics by answering a few quick questions.

  3. Ship items. Shipping is free and many customers will also qualify for free packaging.

  4. Receive a Newegg gift card for the total value of your items as determined by Gazelle.

Bernard Luthi, vice president of marketing, web management and customer service for Newegg, said:

“Our trade-in program is a great option for our customers who are either looking to ‘de-clutter’ after the holidays or who want to more affordably trade up to the latest gadgets. We chose to work with Gazelle because they are the market leader with the best customer experience. They will ensure that approximately 90 percent of the used electronics received will be reused and that the remainder will be responsibly recycled.”

Every item that Gazelle receives during the trade-in transaction is hand inspected by a trained member of their gadget lab team. During this process, item value is confirmed, and all personal data is removed and destroyed, providing Newegg customers with the peace of mind that comes with a secure, online service. Payment to participants, in the form of Newegg gift card credit, will be determined by the type of product, its age and condition. Gift cards will be sent within approximately seven days of an item being received.

“With this program, Newegg customers can turn last year’s laptop into this year’s coolest gadgets,” said Israel Ganot, CEO of Gazelle. “This is the essence of the RECOMMERCE™ revolution and how it rewards consumers for responsible consumption, for helping to extend the life of products and for keeping electronics out of landfills. We applaud Newegg for their commitment to changing the way people think about buying and owning electronics and look forward to extending our industry-leading experience to their customers.”

  • ABOUT NEWEGG

Newegg Inc. is the second-largest online-only retailer in the United States. It owns and
operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns
industry-leading customer service ratings. The award-winning website has more than 13
million registered users and offers customers a comprehensive selection of the latest high-tech
products, detailed product descriptions and images, as well as how-to information and customer
reviews. Using the site’s online tech community, customers have the opportunity to interact with
other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in
City of Industry, California.

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., is committed to providing
an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to
recycle them responsibly. To date, more than 100,000 consumers have used the service as a
way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers
consumers to avoid time consuming and risky online experiences associated with peer-to-
peer selling. Consumers can rest assured that all personal information is thoroughly removed
from their item while benefiting from conveniences like free shipping and packaging. Based
in Boston, Gazelle is backed by premier venture capital firms Physic Ventures, Venrock
Associates and RockPort Capital Partners.

PRESS CONTACT:
Michael Schneider
RF|Binder Partners
(212) 994-7546
gazelle@rfbinder.com

see all